Manager Brand Comms Running

Adidas
Mexico City
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Cross-functional collaboration"]

Execute the local market brand strategy for the Running category, ensuring consistent, integrated brand communications across channels and country sub-units. Align with cross-functional teams and categories to drive marketing initiatives and oversee creative output. Own category communications topics, run the category calendar with 360 activation plans, activate Running communities, and ensure campaigns are delivered OTIF with performance feedback and compliant implementation.

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Adidas
Adidas
1 day ago

Manager Brand Comms Running

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Execute the local market brand strategy for the Running category, ensuring consistent, integrated brand communications across channels and country sub-units. Align with cross-functional teams and categories to drive marketing initiatives and oversee creative output. Own category communications topics, run the category calendar with 360 activation plans, activate Running communities, and ensure campaigns are delivered OTIF with performance feedback and compliant implementation.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Execute the market brand strategy locally and ensure consistent delivery in country sub-units via integrated communication plans.
  • •Align category and brand communications plans with cross-functional departments to facilitate execution of marketing initiatives and oversee creative output.
  • •Own country related category communication and implementation topics to maximize brand voice and leverage category opportunities.
  • •Lead 360 activation calendar execution and deliver brand comms plans across media, activation, and communities, ensuring projects are OTIF.
  • •Manage the category MWB execution, coordinate internal/external resources for locally needed tools, and monitor local performance for feedback.

Key Requirements

  • •Hold a degree in economics, business, or an administrative field.
  • •5+ years of experience in visual merchandising.
  • •Experience as a brand manager with brand activation and brand communications.
  • •Ability to manage category communication and execution topics across media, activation, and communities.
  • •English intermediate-advance level.
Experience:5+ years
Education:
Skills:Cross-functional collaboration
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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Glassdoor: 3.8
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