Senior Manager, Retail Marketing (Timberland APAC)

VF Corporation
China
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Collaboration","Organizational skills","Problem-solving","Communication","People management"]

Lead Visual Merchandising (VM) across APAC retail touchpoints, covering DTC, DTP, commercial pop-ups, and wholesale. Oversee the creative, production, and operational execution of the VM department, collaborating with APAC markets and global teams to deploy campaign and seasonal VM drops. Set seasonal plans and consistent guidelines, directly manage a team, and manage the VM budget to maximize consumer impact. Monitor store execution and support retail story telling through innovative concepts.

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VF Corporation
VF Corporation
2 months ago

Senior Manager, Retail Marketing (Timberland APAC)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Lead Visual Merchandising (VM) across APAC retail touchpoints, covering DTC, DTP, commercial pop-ups, and wholesale. Oversee the creative, production, and operational execution of the VM department, collaborating with APAC markets and global teams to deploy campaign and seasonal VM drops. Set seasonal plans and consistent guidelines, directly manage a team, and manage the VM budget to maximize consumer impact. Monitor store execution and support retail story telling through innovative concepts.
Location: China
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the creative and production output of the VM department.
  • •Drive the VM process and roll out retail marketing initiatives in partnership with GTM and Planning leads.
  • •Create seasonal plans and clear guidelines for how priorities are delivered across the region.
  • •Directly manage the VM team and oversee the VM budget, allocating resources for maximum consumer impact.
  • •Monitor store-level VM execution using store visits and VM tracking technology; ensure high-quality store general VM and retail story telling.

Key Requirements

  • •8+ years of experience in a creative, fast-paced marketing environment.
  • •Process-oriented mindset with the ability to bring new creative vision to VM and retail marketing.
  • •Visual Merchandising acumen with familiarity of retail marketing disciplines and how to apply them.
  • •Strong people skills to drive collaboration and build effective relationships across teams.
  • •Excellent visual communication and deck-building skills using PPT and/or Keynote.
Experience:8+ yearsRetail marketingVisual merchandisingMarketing
Education:Bachelor's
Skills:CollaborationOrganizational skillsProblem-solvingCommunicationPeople management
Tech Stack:PPTKeynote

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
Glassdoor
Glassdoor: 3.7
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