Global Media Strategy & Planning Specialist - TikTok LIVE

TikTok
Singapore
Full timeFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsEducation: bachelorsSkills: ["Project management","Cross-functional collaboration","Data-driven decision making","Stakeholder collaboration"]

Develop and execute cross-regional media strategies for TikTok LIVE. Plan and optimize integrated media campaigns across markets, managing traditional, digital, social, livestream, and KOL/influencer partnerships. Collaborate with Marketing, Brand, Content, Product, and Analytics teams to align execution, set KPIs, and use performance data and third-party insights to drive measurable outcomes. Monitor trends, improve media spend efficiency, and ensure compliant placements.

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FursaFursa
TikTok
TikTok
1 day ago

Global Media Strategy & Planning Specialist - TikTok LIVE

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Develop and execute cross-regional media strategies for TikTok LIVE. Plan and optimize integrated media campaigns across markets, managing traditional, digital, social, livestream, and KOL/influencer partnerships. Collaborate with Marketing, Brand, Content, Product, and Analytics teams to align execution, set KPIs, and use performance data and third-party insights to drive measurable outcomes. Monitor trends, improve media spend efficiency, and ensure compliant placements.
Location: Singapore
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Develop global media strategies by analyzing media ecosystems and consumer behavior differences across markets/regions to design tailored media plans.
  • •Manage a range of media channels and build/maintain strategic partnerships with media vendors and platforms, including KOL/influencer collaborations.
  • •Coordinate with internal stakeholders to ensure campaigns align with brand, content, and product strategy.
  • •Use performance data and third-party market data to generate insights, define KPIs, and monitor and optimize ongoing performance.
  • •Track emerging global media trends, identify opportunities for media innovation, and ensure compliant media placements while managing budget risks and media spend efficiency.

Key Requirements

  • •Bachelor's degree in any discipline.
  • •At least 3 years of relevant experience in media strategy, media planning, media buying, and/or cross-market media placements.
  • •Experience working across multiple markets/regions, including planning or executing campaigns for more than one country/region.
  • •Familiarity with multiple media formats such as traditional (TV/radio), digital (social/streaming), livestreaming, and influencer marketing.
  • •Demonstrated ability to use data to evaluate campaign performance and make optimization recommendations, using analytics/BI/media research tools.
Experience:3+ yearsCross-marketDigital platformsInternet-related businesses
Education:Bachelor's
Skills:Project managementCross-functional collaborationData-driven decision makingStakeholder collaboration
Tech Stack:Google AnalyticsBI tools

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn