Search Product Manager (Content Ecosystem) - TikTok

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 5+ yearsSkills: ["Problem-structuring","Execution","Data literacy","User-centric decision-making","Cross-functional collaboration"]

Own product initiatives for TikTok Search’s Content Ecosystem, helping creators shift from passive distribution to intentional Search creation. Build and evolve creator education frameworks and search content tooling (CSI), set and improve growth goals and funnel conversion from awareness to content production, and maintain ecosystem health metrics. Run experiments and data-driven diagnostics, and collaborate across Search, Content, Creator, Algorithm, Data, and Ops to balance short-term growth with long-term sustainability.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
TikTok
TikTok
1 day ago

Search Product Manager (Content Ecosystem) - TikTok

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own product initiatives for TikTok Search’s Content Ecosystem, helping creators shift from passive distribution to intentional Search creation. Build and evolve creator education frameworks and search content tooling (CSI), set and improve growth goals and funnel conversion from awareness to content production, and maintain ecosystem health metrics. Run experiments and data-driven diagnostics, and collaborate across Search, Content, Creator, Algorithm, Data, and Ops to balance short-term growth with long-term sustainability.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Drive creators’ transition from passive distribution to intentional creation for Search
  • •Build creator education frameworks and Search content paradigms, and partner cross-functionally to enable sustainable growth
  • •Own growth goals for Creator Search Insights (CSI) from awareness to adoption and output, improving conversion across the funnel
  • •Continuously iterate Search content tooling and AI capabilities based on creator feedback and data insights
  • •Build and maintain core metrics for ecosystem health, run experiments/analysis/diagnostics, and evaluate long-term impact

Key Requirements

  • •5+ years of experience in product, program, or ecosystem-related roles
  • •Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
  • •Excellent problem-structuring and execution skills in complex environments
  • •Strong data literacy and a user-centric decision-making mindset
  • •Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
Experience:5+ yearsContent platformsAI capabilitiesCreator ecosystemsSearch/recommendation systemsContent supplyCreator tools0→1 ecosystem growth
Skills:Problem-structuringExecutionData literacyUser-centric decision-makingCross-functional collaboration
Tech Stack:AI

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn