Regional Marketing Director, LATAM

Circle
São Paulo
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Stakeholder management","Operational rigor","Data-driven decision-making","Cross-functional collaboration"]

Own regional marketing strategy and execution for LATAM, partnering with the Managing Director to translate commercial priorities into integrated GTM plans. Lead multi-country campaigns, localization of messaging, and pipeline/customer acquisition efforts across priority markets. Coordinate with global teams across product marketing, communications, content, creative, events, marketing ops, and legal to deliver compliant marketing programs, manage budgets and performance KPIs, and lead partner and ecosystem activations and events.

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FursaFursa
Circle
Circle
1 month ago

Regional Marketing Director, LATAM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own regional marketing strategy and execution for LATAM, partnering with the Managing Director to translate commercial priorities into integrated GTM plans. Lead multi-country campaigns, localization of messaging, and pipeline/customer acquisition efforts across priority markets. Coordinate with global teams across product marketing, communications, content, creative, events, marketing ops, and legal to deliver compliant marketing programs, manage budgets and performance KPIs, and lead partner and ecosystem activations and events.
Location: São Paulo
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Serve as primary marketing partner to the LATAM Managing Director, translating regional commercial priorities into integrated marketing plans.
  • •Plan and execute regional marketing initiatives to drive pipeline growth, customer acquisition, and market expansion across priority LATAM markets.
  • •Develop and localize GTM strategies, messaging, and programs in alignment with global marketing frameworks.
  • •Partner with Business Development, Sales, and Revenue teams to ensure marketing initiatives support regional pipeline and growth objectives.
  • •Own regional marketing calendar and coordinate cross-functionally to deliver cohesive, compliant execution including budgets, performance reporting, and event/partner activations.

Key Requirements

  • •12+ years of marketing experience with ownership of regional or multi-country marketing initiatives across Latin America.
  • •Experience as a senior regional marketing lead or business partner, translating commercial strategy into executable marketing programs.
  • •Strong understanding of Brazil, Argentina, Colombia, Mexico, and other LATAM market dynamics including regulatory frameworks and fintech adoption trends.
  • •Proven ability to plan and execute integrated marketing programs across multiple channels (campaigns, events, partnerships, communications).
  • •Experience partnering with Sales, Business Development, and Revenue teams to support pipeline growth and enterprise adoption.
Experience:FintechPaymentsBlockchainCryptoStablecoinsRegulated financial services
Skills:Strategic thinkingStakeholder managementOperational rigorData-driven decision-makingCross-functional collaboration
Languages:EnglishPortugueseSpanish

Company Brief

Circle
Provides blockchain-based financial infrastructure and stablecoins (notably USDC and EURC) and payment solutions for enterprises, developers, and financial institutions to enable programmable money and global payments.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2013
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor