SVP Marketing – Academic Communities

Informa
United Kingdom
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Commercial acumen","Communication","Leadership","Stakeholder influence"]

Lead go-to-market strategy and product marketing for academic publishing offerings, driving positioning, messaging, and demand generation. Own end-to-end customer activation for academic institutions, researchers, librarians, and consortia, using data and analytics to maximize adoption and revenue. Design multi-channel campaigns, conduct market intelligence, and represent the organization through external communications and thought leadership. Build and mentor a high-performing marketing and communications team while partnering cross-functionally across product, sales, and customer success.

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FursaFursa
Informa
Informa
19 hours ago

SVP Marketing – Academic Communities

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead go-to-market strategy and product marketing for academic publishing offerings, driving positioning, messaging, and demand generation. Own end-to-end customer activation for academic institutions, researchers, librarians, and consortia, using data and analytics to maximize adoption and revenue. Design multi-channel campaigns, conduct market intelligence, and represent the organization through external communications and thought leadership. Build and mentor a high-performing marketing and communications team while partnering cross-functionally across product, sales, and customer success.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead comprehensive go-to-market strategy and product marketing for academic publishing products, aligned to organizational goals.
  • •Define target markets, customer segments, and value propositions; partner with product management on product features and benefits.
  • •Own the end-to-end customer activation journey and drive awareness, interest, and demand to maximize revenue.
  • •Design and execute multi-channel marketing campaigns (SEO, SEM, email, social media, content marketing) and optimize performance using data.
  • •Build, mentor, and lead a high-performing GTM marketing and communications team, establishing KPIs and reporting results to senior leadership.

Pay and Benefits

Perks:Health InsuranceShare MatchPension SchemeLife AssuranceOptical CareMedical CareAnnual LeavePaid VolunteeringBirthday LeaveHoliday Days

Key Requirements

  • •Deep, senior leadership experience in product marketing and communications within a global organization.
  • •Demonstrated commercial acumen with a revenue and margin-focused mindset.
  • •Ability to understand diverse customer groups and develop targeted value propositions to drive acquisition, retention, and expansion.
  • •Strong strategic thinking with proven ability to plan for the mid-to-long term and deliver against objectives.
  • •Hands-on experience selecting and driving adoption of revenue technology stacks such as CRM, BI, sales enablement, and marketing automation.
Skills:Strategic thinkingCommercial acumenCommunicationLeadershipStakeholder influence
Languages:English (UK)
Tech Stack:CRMBISales enablementMarketing automationSEOSEMEmailSocial mediaContent marketing

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn