Marketing Data & Audiences Lead

Citizens Bank
United States
Workplace: HybridFull timeUSD 196,800 - 295,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Stakeholder management","Executive communication","Organizational leadership","Influencing senior stakeholders"]

Define and execute the marketing data, audience, and Customer 360 strategy by establishing a data foundation to power customer acquisition, retention, personalization, and measurement. Serve as the senior product leader for CDP strategy and marketing data products, partnering with Marketing, Business, Engineering, Enterprise Data, Analytics, and Risk/Compliance teams. Lead CDP evaluation and implementation, build governance and audience frameworks, and drive an operating model and roadmap that delivers measurable business value.

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FursaFursa
Citizens Bank
Citizens Bank
1 day ago

Marketing Data & Audiences Lead

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Last checked: 13 hours agoStatus: Live

Job Summary

Define and execute the marketing data, audience, and Customer 360 strategy by establishing a data foundation to power customer acquisition, retention, personalization, and measurement. Serve as the senior product leader for CDP strategy and marketing data products, partnering with Marketing, Business, Engineering, Enterprise Data, Analytics, and Risk/Compliance teams. Lead CDP evaluation and implementation, build governance and audience frameworks, and drive an operating model and roadmap that delivers measurable business value.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define the vision, strategy, and multi-year roadmap for marketing data, audiences, and Customer 360 capabilities.
  • •Lead the evaluation, selection, implementation, and adoption of a Customer Data Platform (CDP) to deliver measurable business value.
  • •Define marketing data architecture strategy for standardizing, connecting, and activating first-, second-, and third-party data across Customer 360/CDP.
  • •Develop reusable marketing data attributes, audience frameworks, and governance standards to enable scalable audience activation.
  • •Build, lead, and develop a team for customer data strategy, audience management, CDP enablement, and marketing data products.

Pay and Benefits

Salary: USD 196,800 - 295,000 annually
Perks:Health InsuranceDentalVisionRetirement BenefitsParental LeaveWellness StipendPaid Leave

Key Requirements

  • •Bachelor's Degree required.
  • •10+ years of experience in marketing technology, product management, customer data, audience strategy, analytics, data products, or related disciplines.
  • •5+ years of experience building and leading high-performing teams.
  • •Proven success leading large-scale customer data, Customer 360, CDP, or marketing transformation initiatives.
  • •Strong understanding of customer data, audience management, identity resolution, data governance, and first/second/third-party data to drive marketing outcomes.
Experience:10+ yearsMarketing TechnologyProduct ManagementCustomer DataAudience StrategyAnalyticsData ProductsMarTechCustomer data platformsFinancial services
Education:Bachelor's
Skills:LeadershipStakeholder managementExecutive communicationOrganizational leadershipInfluencing senior stakeholders
Languages:English
Tech Stack:Adobe Experience Platform

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website