Integrated Marketing Operation Manager - Global Payment

ByteDance
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Logical thinking","Business acumen","Self-driven","Communication","Negotiation"]

Own integrated marketing operations for global payment and BNPL services, building long-term campaign plans using market and user insights to drive GMV. Design lifecycle-based operational systems for user acquisition and engagement, set up touchpoints and marketing tools, and track attribution and performance of traffic activities. Partner with internal and external stakeholders to expand traffic sources and collaborate with marketing teams to launch growth strategies worldwide.

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FursaFursa
ByteDance
ByteDance
1 month ago

Integrated Marketing Operation Manager - Global Payment

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own integrated marketing operations for global payment and BNPL services, building long-term campaign plans using market and user insights to drive GMV. Design lifecycle-based operational systems for user acquisition and engagement, set up touchpoints and marketing tools, and track attribution and performance of traffic activities. Partner with internal and external stakeholders to expand traffic sources and collaborate with marketing teams to launch growth strategies worldwide.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Analyze industry, market, and user insights to develop long-term campaign plans, milestones, hotspots, and major promotions for BNPL.
  • •Design integrated marketing strategies for international credit payment services to enhance core metrics such as BNPL GMV.
  • •Build an operational system for BNPL user segment lifecycles, including tailored user acquisition and user engagement.
  • •Establish touchpoints, marketing tools, and a marketing benefits repository to improve conversion efficiency.
  • •Monitor and attribute progress and effectiveness of traffic touchpoints and daily operational activities, and expand partner collaboration for additional traffic sources.

Key Requirements

  • •Bachelor’s degree or above with 3+ years in user growth operations or integrated marketing operations in the BNPL payment or e-commerce industry.
  • •Strong logical thinking, business acumen, and a goal-oriented, self-driven mindset with collaboration to drive partnerships.
  • •Ability to independently manage projects, with strong program design skills and data sensitivity.
  • •Excellent communication and negotiation skills, able to collaborate across departments and apply marketing strategy insights.
  • •Proficiency in data analysis to identify and solve problems using operational data analysis and synthesis.
Experience:3+ yearsBNPLE-commerce
Education:Bachelor's
Skills:Logical thinkingBusiness acumenSelf-drivenCommunicationNegotiation

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn