Digital & Content Manager (Fixed Term)

Reckitt
Warsaw
ContractFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsSkills: ["Analytical skills","Communication","Collaboration","Creative thinking","Problem-solving"]

Lead end-to-end digital and retail media planning, activation, measurement, and optimization across the PLEE region (Poland, Czechia, Slovakia, Baltics, Ukraine). Own the retail media agenda, build measurement and governance frameworks, and partner with in-house digital teams and agencies to improve tools, automation, analytics, and activation models. Drive integrated consumer engagement across the journey, support social/influencer excellence, apply AI-powered discovery and GEO optimization, and deliver KPI-focused budget and performance decisions.

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Reckitt
Reckitt
1 hour ago

Digital & Content Manager (Fixed Term)

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Job Summary

Lead end-to-end digital and retail media planning, activation, measurement, and optimization across the PLEE region (Poland, Czechia, Slovakia, Baltics, Ukraine). Own the retail media agenda, build measurement and governance frameworks, and partner with in-house digital teams and agencies to improve tools, automation, analytics, and activation models. Drive integrated consumer engagement across the journey, support social/influencer excellence, apply AI-powered discovery and GEO optimization, and deliver KPI-focused budget and performance decisions.
Location: Warsaw
Employment Type: Contract · 12 months
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Lead end-to-end planning, activation, monitoring, and optimization of media campaigns across digital channels, ensuring delivery against KPIs.
  • •Partner with in-house digital media structures and support adoption of new tools, automation, analytics, and activation models.
  • •Deploy integrated consumer engagement strategies across the consumer journey, ensuring consistent brand communication for selected brands.
  • •Own and lead the retail media agenda, including capability building, governance, measurement frameworks, and retailer partnerships.
  • •Support social media and influencer strategies and contribute to AI-powered consumer discovery and GEO optimization initiatives.

Pay and Benefits

Perks:Parental LeaveLife InsuranceEquity

Key Requirements

  • •5+ years’ media planning and execution experience, especially in digital channels.
  • •Experience across e-commerce, retail, and offline media channels, and knowledge of PLEE markets.
  • •Strong media performance tracking and optimization techniques.
  • •Experience managing media budgets and working with media agencies.
  • •Excellent analytical skills to assess campaign performance and provide strategic media input for brand planning and reviews.
Experience:5+ yearsE-commerceRetail mediaDigital marketingFMCGConsumer health
Skills:Analytical skillsCommunicationCollaborationCreative thinkingProblem-solving
Languages:English
Tech Stack:Digital mediaE-commerceRetail mediaAILLMGEOGenerative Engine OptimizationAnalyticsTest-and-learn

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn