Whoop

5 days ago

Senior Manager, Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Reposted: first listed 6 days ago

Job Summary

Own global performance marketing programs to drive sustainable member growth. Manage paid acquisition across channels like paid social, search, video, and emerging platforms, optimizing budgets, forecasting, and investment strategies for CAC and ROAS. Partner with Marketing Analytics to set measurement and incrementality frameworks, work with Creative and Brand Media on testing roadmaps, and collaborate with Growth Product, Lifecycle Marketing, and Finance to improve attribution and conversion.

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage performance marketing programs across paid acquisition channels (paid social, search, video, and emerging platforms) to drive member acquisition and revenue growth.
•Develop and manage channel budgets, forecasting models, and investment strategies to optimize CAC, ROAS, and marketing efficiency.
•Allocate and optimize media spend across global campaigns, markets, channels, and audiences to balance efficiency and growth.
•Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and produce actionable insights.
•Collaborate with Creative, Brand Media, and Marketing Strategy & Operations to build testing roadmaps and improve creative performance and audience targeting. “],
•travel
•salary_currency
•salary_minimum
•salary_maximum
•salary_average
•salary_frequency
•bonus
•equity_options
•benefits
•four_day_week
•bonus

Pay and Benefits

Salary: USD 130,000 - 170,000 annually

Key Requirements

•7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines with measurable results.
•Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
•Strong analytical skills using data to measure performance, prioritize opportunities, and make decisions.
•Experience building forecasting models, managing budgets, and communicating impact to senior stakeholders.
•Knowledge of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.

Experience:Direct-to-consumer (DTC)Performance marketingGrowth marketingDigital acquisitionMarketing analytics

Skills:Analytical skillsData-driven decision-makingStakeholder communicationCross-functional collaborationOwnership

Tech Stack:AI

Company Brief

Whoop

Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn

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Whoop

5 days ago

Senior Manager, Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Reposted: first listed 6 days ago

Job Summary

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage performance marketing programs across paid acquisition channels (paid social, search, video, and emerging platforms) to drive member acquisition and revenue growth.
•Develop and manage channel budgets, forecasting models, and investment strategies to optimize CAC, ROAS, and marketing efficiency.
•Allocate and optimize media spend across global campaigns, markets, channels, and audiences to balance efficiency and growth.
•Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and produce actionable insights.
•Collaborate with Creative, Brand Media, and Marketing Strategy & Operations to build testing roadmaps and improve creative performance and audience targeting. “],
•travel
•salary_currency
•salary_minimum
•salary_maximum
•salary_average
•salary_frequency
•bonus
•equity_options
•benefits
•four_day_week
•bonus

Pay and Benefits

Salary: USD 130,000 - 170,000 annually

Key Requirements

•7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines with measurable results.
•Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
•Strong analytical skills using data to measure performance, prioritize opportunities, and make decisions.
•Experience building forecasting models, managing budgets, and communicating impact to senior stakeholders.
•Knowledge of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.

Experience:Direct-to-consumer (DTC)Performance marketingGrowth marketingDigital acquisitionMarketing analytics

Skills:Analytical skillsData-driven decision-makingStakeholder communicationCross-functional collaborationOwnership

Tech Stack:AI

Company Brief

Whoop

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn