Senior Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own segment strategies that drive revenue growth and profitability for priority verticals. Lead market segmentation, competitive assessments, and value-based pricing, while translating customer insights (VOC, focus groups, ethnographic and demographic research) into packaging and innovation opportunities. Partner across Sales, Pricing, Product Management, R&D, and business unit leadership to execute go-to-market plans, product launch roadmaps, and stage-gate launches.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Conduct market segmentation, sizing, and analysis; lead competitive assessments and develop strategies to win in selected verticals.
•Analyze market data to inform pricing strategies and value-based positioning; coordinate commercial efforts with Plant Profit teams.
•Own and guide multi-generational product innovation pipelines aligned to segment needs and identify customer whitespace and emerging trends.
•Lead customer and consumer insight programs (focus groups, VOC studies, voice of segment, ethnographic and demographic research) and translate insights into packaging and innovation opportunities.
•Drive go-to-market strategy development and stage-gate leadership for new market segment entry, including annual strategic planning, validation/pilots, business cases, and product/platform launch roadmaps.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid Leave

Key Requirements

•Bachelor’s degree.
•Solid technical knowledge of flexible packaging, including new packaging materials, formats, and filling equipment.
•Ability to motivate and influence cross-functional teams across Amcor, customers, and supplier partners.
•Proven financial acumen for building business cases, contracts, and capex justifications.
•Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing.

Education:Bachelor's

Skills:CuriosityProactive mindsetCommunicationStrategic thinkingRelationship building

Company Brief

Amcor

Industry: Printing & Packaging

Website

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Amcor

1 week ago

Senior Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Conduct market segmentation, sizing, and analysis; lead competitive assessments and develop strategies to win in selected verticals.
•Analyze market data to inform pricing strategies and value-based positioning; coordinate commercial efforts with Plant Profit teams.
•Own and guide multi-generational product innovation pipelines aligned to segment needs and identify customer whitespace and emerging trends.
•Lead customer and consumer insight programs (focus groups, VOC studies, voice of segment, ethnographic and demographic research) and translate insights into packaging and innovation opportunities.
•Drive go-to-market strategy development and stage-gate leadership for new market segment entry, including annual strategic planning, validation/pilots, business cases, and product/platform launch roadmaps.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid Leave

Key Requirements

•Bachelor’s degree.
•Solid technical knowledge of flexible packaging, including new packaging materials, formats, and filling equipment.
•Ability to motivate and influence cross-functional teams across Amcor, customers, and supplier partners.
•Proven financial acumen for building business cases, contracts, and capex justifications.
•Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing.

Education:Bachelor's

Skills:CuriosityProactive mindsetCommunicationStrategic thinkingRelationship building

Company Brief

Amcor

Industry: Printing & Packaging

Website