Industry Marketing Manager, Industrials & Manufacturing

Commerce Tools
Durham
Workplace: HybridFull timeUSD 102,000 - 128,000Function: Marketing & GrowthExperience: 8-10 yearsSkills: ["Analytical mindset","Data-driven decision-making","Independence","Cross-functional partnership","Program management"]

Own demand generation for the Industrials & Manufacturing vertical by becoming the industry expert, mapping buyer information ecosystems, and partnering with Product Marketing and Sales. Build and execute multi-channel campaigns across digital advertising, email nurture, content syndication, ABM plays, and industry events. Define target account segments, drive pipeline contribution, manage budgets end-to-end, and continuously test and optimize using data from CRM and marketing automation.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Commerce Tools
Commerce Tools
1 month ago

Industry Marketing Manager, Industrials & Manufacturing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own demand generation for the Industrials & Manufacturing vertical by becoming the industry expert, mapping buyer information ecosystems, and partnering with Product Marketing and Sales. Build and execute multi-channel campaigns across digital advertising, email nurture, content syndication, ABM plays, and industry events. Define target account segments, drive pipeline contribution, manage budgets end-to-end, and continuously test and optimize using data from CRM and marketing automation.
Location: Durham
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop expertise in industrial manufacturing commerce, including buyer personas, industry trends, and prioritized sub-industries.
  • •Map the industrial manufacturing information ecosystem (publications, communities, events, analysts, influencers) that buyers trust.
  • •Own the demand generation plan for the vertical, partnering with Product Marketing to operationalize positioning and messaging across channels.
  • •Design and run multi-channel campaigns spanning digital advertising, email nurture, content syndication, ABM plays, and industry events.
  • •Own pipeline targets and budget/program management end-to-end, measuring contribution to new pipeline, influenced pipeline, and deal acceleration while optimizing performance over time.

Pay and Benefits

Salary: USD 102,000 - 128,000
Perks:Health InsuranceLearning BudgetParental LeaveEquity

Key Requirements

  • •8-10 years of B2B demand generation experience with meaningful exposure to industrial manufacturing, heavy equipment, distribution, or adjacent industries.
  • •Build and execute campaigns that drive measurable pipeline; success is measured in opportunities and revenue influence.
  • •Experience across demand generation channels including digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
  • •Strong analytical mindset and comfort using a CRM and marketing automation platform to make data-driven decisions.
  • •Ability to independently manage multiple programs and drive results without heavy direction.
Experience:8-10 yearsB2BDemand generationIndustrial manufacturingHeavy equipmentDistribution
Skills:Analytical mindsetData-driven decision-makingIndependenceCross-functional partnershipProgram management
Languages:English
Tech Stack:CRMMarketing automation

Company Brief

Commerce Tools
Provides a frontend-as-a-service platform for headless commerce, enabling teams to build, deploy, and manage composable storefronts. Integrates with commercetools and other backend services to deliver omnichannel customer experiences.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Berlin, Germany
WebsiteLinkedIn