Regional Marketing Manager

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Commercial acumen","Analytical skills","Stakeholder management","Creative leadership","Organizational collaboration"]

Own the regional delivery of full-funnel marketing campaigns across paid, owned, and earned channels for multiple countries. Translate global and regional priorities into market-level Country Execution Plans, ensuring locally relevant strategies that account for customer behavior and cultural nuances. Partner with the Revenue & Commercial division on route launches and commercial initiatives, coordinate agencies and stakeholders, and manage the regional marketing budget using performance data to optimize channel mix, messaging, and investment.

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FursaFursa
Etihad Aviation Group
Etihad Aviation Group
1 week ago

Regional Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Own the regional delivery of full-funnel marketing campaigns across paid, owned, and earned channels for multiple countries. Translate global and regional priorities into market-level Country Execution Plans, ensuring locally relevant strategies that account for customer behavior and cultural nuances. Partner with the Revenue & Commercial division on route launches and commercial initiatives, coordinate agencies and stakeholders, and manage the regional marketing budget using performance data to optimize channel mix, messaging, and investment.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead planning and delivery of integrated, full-funnel marketing campaigns across paid, owned, and earned channels across multiple countries.
  • •Own Country Execution Plans, translating global and regional priorities into market-level plans and ensuring delivery across the region.
  • •Incorporate local market dynamics, customer behaviors, cultural nuances, and competitive landscapes into campaign planning.
  • •Collaborate with Revenue & Commercial teams on route launches, network changes, seasonal peaks, and tactical commercial initiatives; coordinate inputs with global teams and external partners.
  • •Manage the regional marketing budget end-to-end and analyze performance data to optimize messaging, channel mix, targeting, and investment.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field.
  • •7+ years of progressive marketing experience in regional or multi-country roles within aviation, travel, retail, FMCG, or a similar consumer-facing industry.
  • •Ownership of full-funnel marketing strategy and delivery across brand, digital, and offline channels with accountability for commercial outcomes.
  • •Strong commercial and analytical capability using data, insights, and performance metrics to optimize campaigns, channel mix, targeting, and marketing investment.
  • •Proven stakeholder management skills to influence and collaborate with senior internal stakeholders.
Experience:7+ yearsAviationTravelRetailFMCG
Education:Bachelor's in Marketing, Business, or a related field
Skills:Commercial acumenAnalytical skillsStakeholder managementCreative leadershipOrganizational collaboration
Languages:English (UK)

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
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