1 week ago

Lead Product Adoption Strategist, Mid-Market

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Drive adoption of Reddit Ads for North American mid-market advertisers by partnering with Sales to pitch, onboard, activate, and grow advertisers on priority product solutions. Build scaled global product adoption programs, equip Sales with enablement materials and market insights, and work with advertisers to improve performance. Synthesize vertical insights, advocate for product gaps to PMM and Product teams, and use measurement/reporting to accelerate outcomes.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Scale adoption of Reddit’s lower-funnel ads products to increase advertiser engagement and performance revenue.
•Develop and manage product adoption programs for mid-market advertisers and sales teams across North America.
•Identify vertical insights and synthesize them into actionable recommendations for Sales, PMM, and Product.
•Work with top opportunity advertisers to pitch, onboard, activate, and grow strategic product opportunities.
•Enable and equip Sales with knowledge, training, collateral, market insights, and tools; report progress using automation and consistent reporting cadence.

Pay and Benefits

Salary: USD 182,000 - 254,800 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kParental Leave

Key Requirements

•7+ years of experience in digital advertising, sales, marketing strategy, operations, or related fields.
•Strong background in product adoption, account management, and sales/go-to-market strategy in digital advertising.
•Strong understanding of lower-funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations.
•Proven ability to collaborate cross-functionally to drive program success.
•Proficient in Google Suite and Salesforce.

Experience:7+ yearsDigital advertisingSalesMarketing strategyProduct adoption

Skills:Cross-functional collaborationCommunicationProgram managementClient-centric mindsetStrategic thinking

Languages:English

Tech Stack:Google SuiteSalesforce

Company Brief

Operates Reddit, a large online community and discussion platform where users submit content, comment, and vote across topic-based communities (subreddits); monetizes via advertising, premium subscriptions, and awards.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2005

Website LinkedIn

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