Clinical Marketing Manager

Philips
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Business acumen","Continuous improvement","Internal communication strategy","Business development","Proposition development"]

Lead clinical marketing strategies for Philips healthcare products within a regional or product portfolio. Own go-to-market execution, new product introduction and launch support, and data-driven omnichannel initiatives that improve customer engagement and drive revenue growth and market share. Provide competitive analysis and tailored value propositions using deep clinical insights, collaborate with regional and global business units, and optimize marketing assets and category analytics to enhance performance.

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Philips
Philips
2 months ago

Clinical Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live

Job Summary

Lead clinical marketing strategies for Philips healthcare products within a regional or product portfolio. Own go-to-market execution, new product introduction and launch support, and data-driven omnichannel initiatives that improve customer engagement and drive revenue growth and market share. Provide competitive analysis and tailored value propositions using deep clinical insights, collaborate with regional and global business units, and optimize marketing assets and category analytics to enhance performance.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Execute go-to-market for assigned product portfolios by analyzing market trends and customer insights to align with marketing strategy.
  • •Ensure seamless execution of new product introductions and launches, supporting business marketing processes and meeting project timelines.
  • •Develop strategic insights for annual marketing plans, including competitive analysis and tailored value propositions for targeted audiences.
  • •Build business plans based on strategic plan targets and collaborate with regional zones and global business units to identify market enablers.
  • •Create and implement omnichannel experiences and shopper journeys, optimizing assets for sales and using category analytics to improve performance.

Key Requirements

  • •Bachelor’s or Master’s degree in Marketing, Sales, Business Administration, Product Management, or equivalent.
  • •2+ years of experience (with a Bachelor’s) in areas such as Digital Marketing, Event Planning/Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, or Commercial Services Management.
  • •Experience delivering digital marketing, event planning/engagement, or marketing technology initiatives aligned to healthcare products.
  • •Ability to develop and tailor value propositions through competitive analysis and customer insights.
  • •Strong capability to support go-to-market planning, portfolio positioning, and omnichannel/shopper journey execution.
Experience:2+ yearsHealthcareMedical technologyDigital marketingMarketing technologyGo-to-market
Education:Bachelor's in Marketing, Sales, Business Administration, Product Management
Skills:Business acumenContinuous improvementInternal communication strategyBusiness developmentProposition development

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn