B2B Marketing Manager (ASEAN)

Ajax Systems
Kuala Lumpur, Bangkok
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Cross-functional collaboration","Results-driven"]

B2B Marketing Manager responsible for developing and executing regional marketing strategies across ASEAN to drive B2B sales growth, lead multi-channel campaigns, collaborate with Business Development, and optimize ROI while localizing materials for partner networks and informing global marketing with regional insights.

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Ajax Systems
Ajax Systems
3 months ago

B2B Marketing Manager (ASEAN)

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Job Summary

B2B Marketing Manager responsible for developing and executing regional marketing strategies across ASEAN to drive B2B sales growth, lead multi-channel campaigns, collaborate with Business Development, and optimize ROI while localizing materials for partner networks and informing global marketing with regional insights.
Location: Kuala Lumpur, Bangkok
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region.
  • •Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy, focusing on expanding and accelerating sales opportunities.
  • •Lead all B2B marketing initiatives in close collaboration with the Business Development Team — including promotions, trade shows, seminars, webinars, certification programs, case studies, presentations, trade marketing, professional media publications, and partner motivation programs.
  • •Exercise strategic decision-making on regional marketing activities to support sales objectives and ensure alignment with business goals.
  • •Monitor, analyze, and report on marketing campaign performance and financial outcomes, recommending improvements to enhance efficiency and ROI.
Travel: Low travel

Key Requirements

  • •5+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment
  • •Fluent English (both written and spoken)
  • •Background in the security industry is a strong advantage
  • •Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills
  • •Deep understanding of multichannel marketing strategies and the full marketing mix
Experience:5+ yearsSecurity
Skills:LeadershipCross-functional collaborationResults-driven
Languages:English

Company Brief

Ajax Systems
Designs and manufactures wireless professional security systems and smart home devices, including alarms, sensors, cameras, and communication hubs, sold globally for residential and commercial security and IoT integration.
Industry: Surveillance & Security Hardware
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Kyiv, Ukraine
Founded: 2011
WebsiteLinkedIn