Trade Activation Executive

Diageo
Sydney
Workplace: HybridFull timeFunction: SalesExperience: 2-5 yearsEducation: bachelorsSkills: ["Attention to detail","Project management","Customer-facing delivery","Operational execution","Governance","Continuous optimisation"]

Lead end-to-end customer-facing delivery of trade activation programs, ensuring Joint Business Planning (JBP) initiatives and BTL activities are fulfilled time, in full, and to a high standard. Build, refine, and deploy activation plans, own the Trade Activation Blueprint with tiered models (Platinum to Bronze), and drive disciplined execution using standard toolkits and retailer rate card alignment. Track performance, governance, compliance, and ROI while continuously optimizing programs.

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FursaFursa
Diageo
Diageo
5 days ago

Trade Activation Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Lead end-to-end customer-facing delivery of trade activation programs, ensuring Joint Business Planning (JBP) initiatives and BTL activities are fulfilled time, in full, and to a high standard. Build, refine, and deploy activation plans, own the Trade Activation Blueprint with tiered models (Platinum to Bronze), and drive disciplined execution using standard toolkits and retailer rate card alignment. Track performance, governance, compliance, and ROI while continuously optimizing programs.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Mid level

Key Responsibilities

  • •Lead customer-facing build and refinement of activation plans aligned to customer requirements and execution readiness.
  • •Own end-to-end fulfilment and delivery of BTL activation activity, including management of fulfilment partners to achieve OTIF.
  • •Develop and own the Trade Activation Blueprint with tiered activation models (Platinum/Gold/Silver/Bronze) and scalable toolkits for consistent execution.
  • •Ensure activation activity is delivered within customer frameworks, compliance requirements, contractual obligations, and agreed rate cards with strong governance and control.
  • •Track and manage activation performance, including visibility into delivery, execution quality, compliance, and ROI, and drive continuous optimisation.

Pay and Benefits

Perks:Parental LeaveLearning Budget

Key Requirements

  • •Degree in Business, Marketing, Commerce or related field.
  • •2–5+ years in FMCG / Sales / Activation / Customer Marketing / Field Sales.
  • •Experience in activation fulfilment, POS deployment, or execution delivery roles.
  • •Experience working with agencies or fulfilment partners (e.g. HH Global or equivalent).
  • •Strong customer-facing operational delivery with high attention to detail and project management capability.
Experience:2-5 yearsFMCG
Education:Bachelor's
Skills:Attention to detailProject managementCustomer-facing deliveryOperational executionGovernanceContinuous optimisation

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn