Director of Demand Generation

Pindrop
United States
Workplace: RemoteFull timeUSD 167,000 - 200,000Function: Marketing & GrowthExperience: 10+ yearsSkills: ["Cross-functional leadership","Campaign execution","Full-funnel thinking","Data-driven optimization","Agile planning"]

Own the marketing-sourced pipeline across three growth motions (Core product suite, emerging Healthcare vertical, and Pulse for Meetings). Lead integrated, end-to-end campaign strategy and execution across paid, email, events, ABM, webinars, and content, running sprint-based “brief-build-launch-learn” cycles. Partner with PMM, Brand, Digital, Lifecycle, BDRs, Sales, and RevOps to manage weekly readouts, optimize budget by pipeline-per-dollar, and use AI tooling to accelerate velocity and improve targeting precision.

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FursaFursa
Pindrop
Pindrop
1 month ago

Director of Demand Generation

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Last checked: 5 hours agoStatus: Live

Job Summary

Own the marketing-sourced pipeline across three growth motions (Core product suite, emerging Healthcare vertical, and Pulse for Meetings). Lead integrated, end-to-end campaign strategy and execution across paid, email, events, ABM, webinars, and content, running sprint-based “brief-build-launch-learn” cycles. Partner with PMM, Brand, Digital, Lifecycle, BDRs, Sales, and RevOps to manage weekly readouts, optimize budget by pipeline-per-dollar, and use AI tooling to accelerate velocity and improve targeting precision.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the marketing-sourced pipeline number: carry the pipeline target, manage full-funnel performance from lead to closed-won, and run weekly readouts with cross-functional leads.
  • •Architect an integrated campaign portfolio across three growth motions, including audience targeting, messaging activation, channel mix, content needs, calendar, and budget allocation tied to pipeline outcomes.
  • •Lead end-to-end campaign strategy and execution by briefing PMM, Brand, Digital, Lifecycle, ABM/BDR account plays, and Sales follow-up SLAs, and tracking launch partners’ impact.
  • •Operate an agile campaign engine within a sprint-based pod model (brief, build, launch, learn, scale or sunset).
  • •Optimize budget like a P&L owner by allocating against pipeline-per-dollar, reallocating based on evidence, and managing agency/contractor resources.

Pay and Benefits

Salary: USD 167,000 - 200,000

Key Requirements

  • •10+ years in B2B SaaS demand generation or growth marketing, including 3+ years owning a marketing-sourced pipeline target.
  • •Proven experience running an integrated campaign model spanning paid, email, events, ABM, webinars, and content with shared goals across teams.
  • •Track record building demand engines in fast-paced, high-growth environments with startup-velocity execution.
  • •Experience orchestrating cross-functional teams (PMM, brand, digital, BDR, sales) toward a shared revenue goal.
  • •Fluency in funnel math (conversion rates, velocity, CAC, pipeline coverage) and hands-on use of Salesforce, Marketo, and ABM platforms (Demandbase or 6sense).
Experience:10+ yearsB2B SaaSGrowth marketingDemand generation
Skills:Cross-functional leadershipCampaign executionFull-funnel thinkingData-driven optimizationAgile planning
Languages:English
Tech Stack:SalesforceMarketoDemandbase6sense

Company Brief

Pindrop
Provides voice security and fraud prevention solutions that analyze phone calls and voice interactions to detect fraud, authenticate callers, and protect contact centers using voice biometrics, machine learning, and risk-scoring telemetry.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series E+
Headquarters: Atlanta, United States
Founded: 2011
WebsiteLinkedIn