Director of GTM Narrative

Maven Clinic
New York
Workplace: RemoteFull timeUSD 180,000 - 210,000 annuallyFunction: Executive & General ManagementSkills: ["Writing","Communication","Storytelling","Collaboration","Strategic thinking"]

Lead the development of Maven's go-to-market narrative across B2B and D2C, shaping positioning for employers, health plans, consultants, and members. Own the core company-level narrative frameworks, ensure consistency across corporate decks, landing pages, and campaigns, and translate clinical rigor and outcomes data into compelling stories for executive buyers and everyday users. Collaborate with Product Marketing, Growth, Brand, Clinical, and Product teams to ensure clarity and conviction in Maven's impact.

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Maven Clinic
Maven Clinic
4 months ago

Director of GTM Narrative

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead the development of Maven's go-to-market narrative across B2B and D2C, shaping positioning for employers, health plans, consultants, and members. Own the core company-level narrative frameworks, ensure consistency across corporate decks, landing pages, and campaigns, and translate clinical rigor and outcomes data into compelling stories for executive buyers and everyday users. Collaborate with Product Marketing, Growth, Brand, Clinical, and Product teams to ensure clarity and conviction in Maven's impact.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Define and evolve Maven’s main narrative across B2B and D2C, ensuring one coherent story that connects employer value and member experience
  • •Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
  • •Own the primary corporate pitch deck and ensure it reflects the latest product strategy, clinical evidence, and market differentiation
  • •Develop high-impact written content that advances Maven’s market story across both enterprise and consumer audiences
  • •Partner with Product Marketing to ensure product positioning fits within a cohesive company narrative

Pay and Benefits

Salary: USD 180,000 - 210,000 annually
Perks:Hybrid WorkParental LeaveLearning Budget401k

Key Requirements

  • •8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
  • •Exceptional writing ability with a track record of articulating financial impact to executive stakeholders while conveying empathy to members
  • •Experience bridging enterprise and consumer audiences within the same organization
  • •Ability to build narrative systems from the ground up and create decks with tight narrative logic
  • •Strong collaboration skills with Product Marketing, Growth, and Brand teams and comfort working in fast-moving environments
Experience:HealthcareTechnologyConsumer-facing
Skills:WritingCommunicationStorytellingCollaborationStrategic thinking
Languages:English
Tech Stack:AIData

Company Brief

Maven Clinic
Maven Clinic is a virtual-first women’s and family healthcare platform offering telehealth services, care navigation, and employer-sponsored programs covering fertility, pregnancy, postpartum, pediatrics, and family planning.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series D
Headquarters: New York, United States
Founded: 2014
WebsiteLinkedIn