Assistant Manager Digital Activation Planning (Amsterdam, NH, NL)

Adidas
Amsterdam
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 2+ yearsEducation: bachelorsSkills: ["Project management","Stakeholder management","Communication","Strategic thinking","Presenting"]

Drive digital activation planning for assigned categories across adidas.com and apps in Europe, translating global seasonal plans into localized strategies. You’ll optimize the consumer journey using KPIs and stakeholder feedback, ensure cohesive premium experiences, brief content teams, and oversee digital story execution across .com and apps. Partner with eCom merchandising, product planning, media activation, content creation, and membership teams, sharing performance insights and mentoring junior teammates.

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Adidas
Adidas
1 day ago

Assistant Manager Digital Activation Planning (Amsterdam, NH, NL)

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Last checked: 1 hour agoStatus: Live

Job Summary

Drive digital activation planning for assigned categories across adidas.com and apps in Europe, translating global seasonal plans into localized strategies. You’ll optimize the consumer journey using KPIs and stakeholder feedback, ensure cohesive premium experiences, brief content teams, and oversee digital story execution across .com and apps. Partner with eCom merchandising, product planning, media activation, content creation, and membership teams, sharing performance insights and mentoring junior teammates.
Location: Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Plan and align seasonal digital activations by translating global seasonal plans into localized strategies for assigned categories.
  • •Ensure consumer journey excellence by implementing campaign standards and optimizing journeys using insights, KPIs, and stakeholder feedback.
  • •Collaborate cross-functionally with eCom merchandising, product planning, media activation, content creation, and membership to meet business goals and respond to market needs.
  • •Lead campaign implementation by briefing content teams, overseeing digital story execution across .com and apps, and aligning with media/social strategies.
  • •Foster optimization and learning by sharing performance insights, supporting test-and-learn initiatives, mentoring junior team members, and contributing to special projects and reactive marketing efforts.

Key Requirements

  • •College or university degree, preferably in a marketing discipline.
  • •2+ years of broad marketing/digital experience.
  • •Understand go-to-market strategies and digital KPIs/eCom business drivers.
  • •Experience with email, display, and paid social tactics.
  • •Ability to manage projects and stakeholders and communicate confidently (presentations remote and in-person).
Experience:2+ yearsDigital marketingECommerce
Education:Bachelor's
Skills:Project managementStakeholder managementCommunicationStrategic thinkingPresenting
Languages:English
Tech Stack:EmailDisplay advertisingPaid socialDigital KPIsEnterprise platforms

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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