Digital Marketing & Acquisition Executive (Regional Scope)

Lalamove
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 1+ yearsEducation: bachelorsSkills: ["Problem-solving","User empathy","High autonomy","Data-driven","Collaborative mindset"]

Own acquisition strategy across full-funnel channels by partnering with local city teams and a data analysis team. Monitor and optimize earned and paid media including social and biddable platforms, while driving SEO and ASO to grow traffic and brand awareness. Run A/B tests to improve channel efficiency, explore new ad-tech solutions, and leverage data to develop local activations that uplift performance across markets.

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Lalamove
Lalamove
1 day ago

Digital Marketing & Acquisition Executive (Regional Scope)

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Job Summary

Own acquisition strategy across full-funnel channels by partnering with local city teams and a data analysis team. Monitor and optimize earned and paid media including social and biddable platforms, while driving SEO and ASO to grow traffic and brand awareness. Run A/B tests to improve channel efficiency, explore new ad-tech solutions, and leverage data to develop local activations that uplift performance across markets.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Assist in developing global growth strategy focused on acquisition and activation across full-funnel channels.
  • •Direct and monitor global media channels with local city teams, including earned and paid channels.
  • •Recommend, develop, and monitor SEO and ASO strategies to generate traffic and enhance brand awareness.
  • •Optimize and analyze acquisition efforts with local city and data analysis teams to drive performance uplift and local activations.
  • •Drive A/B testing and explore new channel and ad-tech solutions to improve acquisition performance.

Key Requirements

  • •Degree holder in Business, Marketing, or related discipline.
  • •1+ year of relevant digital marketing experience (media planning, social media, digital campaigns, CRM, SEM, SEO).
  • •Understanding of digital marketing ad-tech, ad-tracking, and biddable ad platforms (e.g., Facebook Ad Manager, Google Awards, DV360).
  • •Data- and results-driven approach with strong problem-solving mindset.
  • •Proactive, collaborative, and team-player attitude to work across stakeholders and multiple markets.
Experience:1+ years
Education:Bachelor's in Business, Marketing
Skills:Problem-solvingUser empathyHigh autonomyData-drivenCollaborative mindset
Tech Stack:SEOASOSEMCRMSocial mediaTwitterFacebookInstagramFacebook Ad ManagerGoogle AwardsDV360Programmatic advertisingAffiliate marketingAd trackingA/B testing

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn