Senior Demand Generation Manager

Adyen
New York, San Francisco
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Collaboration","Analytical","Prioritization"]

Strategic, enterprise-focused marketing leader responsible for launching multi-channel demand programs in North America. Defines ABM-based campaigns, articulates messaging for target accounts, collaborates with product marketing and sales, and measures funnel performance to drive pipeline while scaling across 1:many, 1:few, and 1:1 motions.

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Adyen
Adyen
4 months ago

Senior Demand Generation Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Strategic, enterprise-focused marketing leader responsible for launching multi-channel demand programs in North America. Defines ABM-based campaigns, articulates messaging for target accounts, collaborates with product marketing and sales, and measures funnel performance to drive pipeline while scaling across 1:many, 1:few, and 1:1 motions.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and execute demand generation strategies in North America aligned to revenue and pipeline goals.
  • •Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion.
  • •Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.
  • •Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs.
  • •Contribute to the evolution of Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions.
Travel: Medium travel

Key Requirements

  • •10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
  • •Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
  • •Track record of launching campaigns on time and delivering on pipeline goals
  • •Broad experience executing campaigns across multiple channels including ads, email, web, social, and events with expertise in at least one channel
  • •Ability to measure and optimize campaign performance and iterate based on data
Experience:10+ yearsEnterpriseMarketingABM
Skills:LeadershipCollaborationAnalyticalPrioritization
Languages:English
Tech Stack:ABMMarketing automation

Company Brief

Adyen
Global payments company providing a unified platform for accepting payments, risk management, and financial services to merchants and enterprises across online, mobile, and in-store channels.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2006
WebsiteLinkedIn