Product Marketing IT Service Director

Salesforce
Seattle
Workplace: HybridFull timeUSD 164,000 - 261,500 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Executive presence","Cross-functional collaboration","Strategic thinking","Presentation skills"]

Drive vision, messaging, and awareness for IT & HR Service Management solutions, partnering with sales and solution engineers to create pipeline-fueling content and enablement. Lead customer-centric narratives, value propositions, and positioning, and translate marketing initiatives into scalable demand-generation programs with digital and field marketing teams. Own thought leadership and sales enablement assets—including webinars, blogs, case studies, and product launches—using measurable metrics and strong executive presentation.

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FursaFursa
Salesforce
Salesforce
1 month ago

Product Marketing IT Service Director

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive vision, messaging, and awareness for IT & HR Service Management solutions, partnering with sales and solution engineers to create pipeline-fueling content and enablement. Lead customer-centric narratives, value propositions, and positioning, and translate marketing initiatives into scalable demand-generation programs with digital and field marketing teams. Own thought leadership and sales enablement assets—including webinars, blogs, case studies, and product launches—using measurable metrics and strong executive presentation.
Location: Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Partner with sales and solution engineers to develop content and enablement programs that fuel pipeline and close deals.
  • •Define differentiated, clear, customer-centric narratives, value propositions, positioning, and messaging.
  • •Translate marketing initiatives into actionable programs and align with digital and field marketing teams to drive demand generation.
  • •Drive thought leadership and sales-facing content, including webinars, blogs, and case studies, to communicate the industry message.
  • •Lead product launch plans and develop sales training materials while operationalizing internal and external marketing communications.

Pay and Benefits

Salary: USD 164,000 - 261,500 annually
Perks:MedicalDentalVisionHealth InsurancePaid ParentalLife InsuranceDisability Insurance401kEquityTime Off

Key Requirements

  • •8+ years of experience in product marketing, industry marketing, or corporate marketing.
  • •Experience in IT Service Management or applicable IT domains like IT Operations or Asset Management.
  • •Excellent communication skills with the ability to present to executive leaders, cross-functional partners, and customers.
  • •Expertise creating strong working relationships with cross-functional teams and aligning with global stakeholders.
  • •Ability to create marketing assets (e.g., product demo videos and slide pitch decks in Apple Keynote and Microsoft PowerPoint) and use data/analytics to drive measurable marketing decisions.
Experience:8+ yearsIT Service ManagementIT OperationsB2B technologySaaS
Skills:CommunicationExecutive presenceCross-functional collaborationStrategic thinkingPresentation skills
Tech Stack:Apple KeynoteMicrosoft PowerPointSalesforceAgentforce

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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