Digital Media Buying Senior Specialist

Procter & Gamble
Warsaw
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical thinking","Numerical skills","Independent","Responsible","Creativity"]

Plan, execute, and optimize performance digital media campaigns across platforms, with a focus on Paid Social (Meta Ads, TikTok Ads) and Google Ads. Monitor results against KPIs such as CPM, Reach, CTR, and VTR, and continuously improve campaign performance. Prepare reporting and presentations, manage media budgets, and lead initiatives tied to digital media and web analytics, including implementing new tools. Collaborate with cross-functional marketing and analytics teams.

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Procter & Gamble
Procter & Gamble
4 days ago

Digital Media Buying Senior Specialist

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Last checked: 3 days agoStatus: Live

Job Summary

Plan, execute, and optimize performance digital media campaigns across platforms, with a focus on Paid Social (Meta Ads, TikTok Ads) and Google Ads. Monitor results against KPIs such as CPM, Reach, CTR, and VTR, and continuously improve campaign performance. Prepare reporting and presentations, manage media budgets, and lead initiatives tied to digital media and web analytics, including implementing new tools. Collaborate with cross-functional marketing and analytics teams.
Location: Warsaw
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Prepare performance marketing campaigns with a focus on Social (Meta Ads, TikTok Ads) and Google Ads.
  • •Monitor campaign performance and optimize continuously according to KPIs such as CPM, Reach, CTR, and VTR.
  • •Create analyses, reports, and presentations for ongoing campaign performance.
  • •Manage the media budget and drive efficient allocation.
  • •Lead projects related to digital media campaigns and web analytics, including implementing new supporting tools and innovations.

Pay and Benefits

Perks:PensionMedical CareLife InsuranceDisability InsuranceMeal AllowanceGym Membership

Key Requirements

  • •Previous experience as a performance/digital media buyer specialist, preferably in Paid Social or Google environments.
  • •Hands-on knowledge of Meta/TikTok/Google Ads campaign specifics, tools, and key metrics.
  • •Practical experience managing and optimizing digital campaigns against performance KPIs.
  • •Analytical mindset with strong numerical skills and experience producing reports and presentations.
  • •Advanced English proficiency and advanced Microsoft Excel skills.
Skills:Analytical thinkingNumerical skillsIndependentResponsibleCreativity
Languages:English
Tech Stack:Meta AdsTikTok AdsGoogle AdsCPMReachCTRVTRGoogle AnalyticsGoogle Data StudioMicrosoft Excel

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn