Paid Social Specialist (US)

Oura
United States
Workplace: RemoteFull timeUSD 79,900 - 110,000 annuallyFunction: Data Science & Machine LearningExperience: 2+ yearsSkills: ["Collaboration","Communication","Detail-oriented","Organization","Analysis"]

Own the execution and optimization of paid social campaigns across Meta, TikTok, and other channels, building and launching campaigns, managing targeting and budgets, and running daily/weekly performance optimizations. Conduct structured creative and audience testing, analyze KPIs like CTR, CVR, and CAC, and ensure accurate tracking with pixels/CAPI and event configuration. Report results and insights, partnering with analytics, creative, and regional stakeholders.

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FursaFursa
Oura
Oura
1 month ago

Paid Social Specialist (US)

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the execution and optimization of paid social campaigns across Meta, TikTok, and other channels, building and launching campaigns, managing targeting and budgets, and running daily/weekly performance optimizations. Conduct structured creative and audience testing, analyze KPIs like CTR, CVR, and CAC, and ensure accurate tracking with pixels/CAPI and event configuration. Report results and insights, partnering with analytics, creative, and regional stakeholders.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Build, launch, and optimize paid social campaigns across Meta, TikTok, and other social platforms.
  • •Manage audience targeting, budget allocation, creative trafficking, and campaign structure; conduct daily/weekly performance monitoring and optimizations.
  • •Support structured testing across creative variations, audiences, placements, and bidding strategies.
  • •Ensure accurate tracking and platform operations, including pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
  • •Monitor and report key metrics (CAC, CVR, engagement rates, spend pacing) and translate results into insights and recommendations with analytics and channel leads.

Pay and Benefits

Salary: USD 79,900 - 110,000 annually
Equity and Bonus:Equity
Perks:EquityHealth InsuranceDentalVisionPaid LeavePaid HolidaysParental Leave

Key Requirements

  • •2-3+ years of hands-on experience managing paid social campaigns (Meta and TikTok required; Pinterest, Reddit, Snapchat preferred).
  • •Strong understanding of campaign structure, audience targeting, creative testing, and performance optimization.
  • •Experience running performance-focused paid social ads for omnichannel consumer brands.
  • •Comfort analyzing data and translating performance metrics into optimization actions.
  • •Detail-oriented, highly organized, and able to operate in-platform daily.
Experience:2+ yearsPaid socialConsumer brandsOmnichannel
Skills:CollaborationCommunicationDetail-orientedOrganizationAnalysis
Languages:En
Tech Stack:MetaTikTokSnapchatRedditPinterestCTRCVRCACPixelCAPIBrand Lift StudiesMMMIncrementality

Company Brief

Oura
Designs and sells the Oura Ring, a wearable device that tracks sleep, activity, and physiological signals to provide personalized health, recovery, and readiness insights via a companion app and analytics platform.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Oulu, Finland
Founded: 2013
WebsiteLinkedIn