Growth Manager Africa

Taptap Send
New York, New Jersey
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-5 yearsSkills: ["Data-driven","Test-and-learn mindset","Interpersonal skills","Communication skills","Project management"]

Drive growth of the US–Africa corridor by launching in African diaspora communities, building customer acquisition and retention strategies, and running data-driven test-and-learn experiments. Conduct customer research with transfer senders, develop partnerships, and execute tailored offline/online advertising and brand campaigns. Manage agencies, oversee corridor-segmented CRM and low-level customer complaints, and coordinate with CS, Product, and Ops to address pain points. Travel across US states to deepen community understanding.

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Taptap Send
Taptap Send
2 months ago

Growth Manager Africa

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Last checked: 17 hours agoStatus: Live

Job Summary

Drive growth of the US–Africa corridor by launching in African diaspora communities, building customer acquisition and retention strategies, and running data-driven test-and-learn experiments. Conduct customer research with transfer senders, develop partnerships, and execute tailored offline/online advertising and brand campaigns. Manage agencies, oversee corridor-segmented CRM and low-level customer complaints, and coordinate with CS, Product, and Ops to address pain points. Travel across US states to deepen community understanding.
Location: New York, New Jersey
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build trust-based relationships with African diaspora communities through in-person and online communications.
  • •Conduct customer research with transfer senders regularly across priority corridors.
  • •Initiate, negotiate, and build partnerships with community associations and organizations.
  • •Set up offline and online advertising campaigns tailored to specific country communities.
  • •Manage corridor-segmented CRM, agencies for paid/creatives/events, and coordinate with teams to resolve customer pain points. (Includes travel across US states.)
Travel: Medium travel

Key Requirements

  • •Based in New York or New Jersey.
  • •4–5 years of experience in a high-growth environment such as startups, marketing, or fintechs.
  • •Exceptional knowledge and networks among African diaspora communities across the US, with depth in at least 2–3 key corridors (e.g., Nigeria, Ghana, Kenya, Ethiopia).
  • •Strong business development, sales, marketing, and analytical background, including experience with organic and inorganic marketing activities.
  • •Fluency in English; proficiency in African languages and having contacts with African influencers and celebrities are a plus.
Experience:4-5 yearsFintechStartupsMarketing
Skills:Data-drivenTest-and-learn mindsetInterpersonal skillsCommunication skillsProject management
Languages:English
Tech Stack:CRM

Company Brief

Taptap Send
Taptap Send is a digital remittance platform that enables fast, low-cost international money transfers to underserved corridors using mobile wallets and bank payouts, focused on improving financial access for migrants and their families.
Industry: Payments
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: London, United Kingdom
Founded: 2018
WebsiteLinkedIn