Trend Micro

2 weeks ago

Senior Manager, Vertical Product Marketing (Industrial & Energy)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Lead vertical product marketing for the Industrial & Energy sector, delivering buyer-centric insights and GTM strategies that turn manufacturing and plant-floor realities into compelling messaging and content. Own industry positioning, audience and journey mapping, and enablement for field and partners. Conduct ongoing market intelligence and translate insights into recommendations that deepen relevance, differentiation, and customer trust for the AI security platform.

Location: Ottawa, Austin

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop manufacturing-specific value propositions and messaging aligned to platform capabilities and varying security maturity.
•Build and execute GTM strategies for the manufacturing vertical, including audience definition and buyer journey mapping.
•Create and oversee industry-focused content such as web pages, presentations, whitepapers, customer stories, webinars, and demand generation assets.
•Develop field and partner enablement assets tailored to manufacturing buyers and stakeholders.
•Conduct market research and translate insights into recommendations for sales, marketing, and product teams to refine roadmap and GTM focus.

Pay and Benefits

Perks:Health InsuranceDentalLife InsurancePaid LeaveRetirement SavingsTuition Assistance

Key Requirements

•5+ years in cybersecurity, enterprise SaaS, or platform software, with strong product/vertical marketing or GTM strategy experience; manufacturing/industrial experience is highly preferred.
•Ability to understand manufacturing-specific challenges such as operational continuity pressures and plant-floor realities.
•Exceptional written and verbal communication to craft stories for customers, analysts, executives, partners, and sellers.
•Proven ability to influence and align cross-functional and cross-regional teams.
•Strong organizational skills to manage multiple workstreams across global teams.

Experience:5+ yearsCybersecurityEnterprise SaaSPlatform softwareVertical marketingGTM strategyManufacturingIndustrial

Skills:CommunicationCollaborationCustomer-centric mindsetProject managementStrategic thinking

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Trend Micro

Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1988

Website LinkedIn

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Trend Micro

2 weeks ago

Senior Manager, Vertical Product Marketing (Industrial & Energy)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Ottawa, Austin

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop manufacturing-specific value propositions and messaging aligned to platform capabilities and varying security maturity.
•Build and execute GTM strategies for the manufacturing vertical, including audience definition and buyer journey mapping.
•Create and oversee industry-focused content such as web pages, presentations, whitepapers, customer stories, webinars, and demand generation assets.
•Develop field and partner enablement assets tailored to manufacturing buyers and stakeholders.
•Conduct market research and translate insights into recommendations for sales, marketing, and product teams to refine roadmap and GTM focus.

Pay and Benefits

Perks:Health InsuranceDentalLife InsurancePaid LeaveRetirement SavingsTuition Assistance

Key Requirements

•5+ years in cybersecurity, enterprise SaaS, or platform software, with strong product/vertical marketing or GTM strategy experience; manufacturing/industrial experience is highly preferred.
•Ability to understand manufacturing-specific challenges such as operational continuity pressures and plant-floor realities.
•Exceptional written and verbal communication to craft stories for customers, analysts, executives, partners, and sellers.
•Proven ability to influence and align cross-functional and cross-regional teams.
•Strong organizational skills to manage multiple workstreams across global teams.

Experience:5+ yearsCybersecurityEnterprise SaaSPlatform softwareVertical marketingGTM strategyManufacturingIndustrial

Skills:CommunicationCollaborationCustomer-centric mindsetProject managementStrategic thinking

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Trend Micro

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1988

Website LinkedIn