Senior Product Marketing Manager

Intercom
Dublin, London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Written communication","Editorial judgment","Customer obsession","Cross-functional collaboration","Systems thinking"]

Own end-to-end product marketing for Operator, shaping its external narrative, category creation, and go-to-market success. Define ICP and audience, drive core messaging and cross-functional alignment across website, sales deck, and customer email. Lead launches and enablement—briefs, scripts, demos, and competitive positioning—grounding strategy in deep customer research and technical understanding of AI-powered workflows.

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FursaFursa
Intercom
Intercom
2 days ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own end-to-end product marketing for Operator, shaping its external narrative, category creation, and go-to-market success. Define ICP and audience, drive core messaging and cross-functional alignment across website, sales deck, and customer email. Lead launches and enablement—briefs, scripts, demos, and competitive positioning—grounding strategy in deep customer research and technical understanding of AI-powered workflows.
Location: Dublin, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build the external narrative for Operator and bring it to market to shape a new industry category.
  • •Define and refine ICP/audience, translating customer pain points and evaluation signals into messaging strategy.
  • •Own core messaging and drive alignment across touchpoints from website and sales deck to customer email.
  • •Lead launches and go-to-market moments, working cross-functionally to deliver crisp messaging for sales, campaigns, and content.
  • •Create and maintain key PMM assets (web pages, decks, narratives, scripts, demos, and launch materials) and the PMM context that feeds an AI-first approach.

Key Requirements

  • •5+ years in product marketing, ideally B2B, shaping how complex products are understood in market.
  • •Demonstrated ability to market something genuinely new and build the narrative that gives buyers a way to think about it.
  • •Owned a product area end-to-end—from ICP and positioning through launches and field enablement.
  • •Comfort with technical depth across automation, workflows, analytics, and agent behavior.
  • •Excellent written communication and editorial judgment to produce precise messaging and synthesis that drives alignment.
Experience:5+ yearsB2BAIProduct marketing
Skills:Written communicationEditorial judgmentCustomer obsessionCross-functional collaborationSystems thinking
Languages:English
Tech Stack:Intercom help deskAI modelsAI toolsAutomationWorkflowsAnalytics

Company Brief

Intercom
Provides a customer messaging platform combining chat, bots, and product tours to help businesses convert, engage, and support customers across their lifecycle. Integrates with CRM and workflow tools for personalized in-app and email communication.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn