Consumer Product Performance Partner – Existing Customer Management

Citizens Bank
Newark, Plano
Workplace: OnsiteFull timeUSD 116,000 - 157,000 annuallyFunction: Communications, PR & CommunityExperience: 8+ yearsEducation: bachelorsSkills: ["Cross-functional leadership","Risk management","Program growth","Owner mindset","Strategic planning"]

Set the strategic direction for Credit Card ECM (existing card members) communications and engagement, aligning customer needs with portfolio growth and profitability. Lead ECM growth, retention, margin, risk management, product enhancements, and end-to-end customer experience across distribution lines. Manage promotional strategies and campaigns, partner on budgets and forecasts with Finance and the Portfolio Manager, and deliver reporting including competitive analysis and portfolio trend insights to drive KPI and execution outcomes.

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FursaFursa
Citizens Bank
Citizens Bank
1 week ago

Consumer Product Performance Partner – Existing Customer Management

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Last checked: 14 hours agoStatus: Live

Job Summary

Set the strategic direction for Credit Card ECM (existing card members) communications and engagement, aligning customer needs with portfolio growth and profitability. Lead ECM growth, retention, margin, risk management, product enhancements, and end-to-end customer experience across distribution lines. Manage promotional strategies and campaigns, partner on budgets and forecasts with Finance and the Portfolio Manager, and deliver reporting including competitive analysis and portfolio trend insights to drive KPI and execution outcomes.
Location: Newark, Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Set strategic direction for ECM communication and engagement strategy for existing card members.
  • •Manage ECM growth, retention, margin objectives, and oversee end-to-end customer experience for assigned products.
  • •Oversee promotional strategies and manage assigned products to maintain streamlined product structures and balanced strategies across distribution channels.
  • •Design and deploy customer experience initiatives including campaign planning, offers, and communications while maintaining a control environment.
  • •Partner with Finance and the Portfolio Manager on budgets and forecasts; direct reporting on portfolio trends, industry comparisons, and competitive analysis.

Pay and Benefits

Salary: USD 116,000 - 157,000 annually
Perks:Health InsuranceDentalVisionRetirement BenefitsPaid LeaveWellness Stipend

Key Requirements

  • •Bachelor’s Degree.
  • •8+ years of progressive Credit Card experience with strong knowledge of existing cardmember tactics and growth levers.
  • •2+ years of ECM strategy experience at a regional/national issuer level.
  • •Lead cross-functionally across key stakeholders to set vision and direct to outcomes.
Experience:8+ yearsCredit cardsConsumer lendingFinancial services
Education:Bachelor's
Skills:Cross-functional leadershipRisk managementProgram growthOwner mindsetStrategic planning

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website