Director/VP of Product Marketing

Runway ML
New York, San Francisco
Workplace: RemoteFull timeUSD 200,000 - 280,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Positioning","Narrative craft","Communication","Accountability","Competitive instincts"]

Own positioning and narrative across three businesses while serving as the primary product marketing leader. Build a product launch operating system that keeps pace with rapid releases, and translate competitive intelligence into clear messaging decisions. Enable GTM teams with lightweight product enablement processes and ship key materials hands-on. Start as the hands-on PMM across the company, then hire and lead a product marketing team as the function scales.

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Runway ML
Runway ML
2 months ago

Director/VP of Product Marketing

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Last checked: 16 hours agoStatus: Live

Job Summary

Own positioning and narrative across three businesses while serving as the primary product marketing leader. Build a product launch operating system that keeps pace with rapid releases, and translate competitive intelligence into clear messaging decisions. Enable GTM teams with lightweight product enablement processes and ship key materials hands-on. Start as the hands-on PMM across the company, then hire and lead a product marketing team as the function scales.
Location: New York, San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Partner with co-founders and exec leadership to define company and product positioning across Creative, Dev, and Robotics.
  • •Build a product launch operating system with launch tiering, cross-functional expectations, and fast-turnaround workflows.
  • •Track competitive intelligence across creative tools, developer/inference platforms, and robotics, translating insights into messaging decisions.
  • •Stand up lightweight product enablement processes so sales, partnerships, and support have current messaging and proof points.
  • •Write positioning, launch narratives, and enablement materials hands-on; talk to customers and the field regularly, then hire and lead a team over time.

Pay and Benefits

Salary: USD 200,000 - 280,000 annually

Key Requirements

  • •7+ years in product marketing, including leading PMM for technical or fast-moving products at meaningful scale.
  • •Track record of positioning and launches that moved the business, not just shipped assets.
  • •Strong positioning and narrative craft, with ability to write compelling launch stories and messages.
  • •Comfort working in a rapid, high-accountability environment and shipping with incomplete information.
  • •Experience building launch and enablement systems from scratch to reduce friction for shipping teams.
Experience:7+ years
Skills:PositioningNarrative craftCommunicationAccountabilityCompetitive instincts

Company Brief

Runway ML
Provides generative AI tools and a creative platform for creators and studios to generate, edit, and collaborate on images, video, and other media using state-of-the-art machine learning models.
Industry: AI & Machine Learning
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn