Citizen

1 month ago

Director of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Direct the end-to-end marketing function for Consumer and Enterprise at Citizen, leading go-to-market for new features, partnerships, and city expansions. Build a lean, AI-powered marketing engine across paid, organic, lifecycle, content, and brand; partner with enterprise sales to create a scalable B2B marketing engine; manage a small team; drive installs, reactivation, and cross-functional product launches.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences
•Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination
•Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters
•Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward
•Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call

Pay and Benefits

Salary: USD 160,000 - 210,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionPaid LeaveParenteral LeaveTech Stipend

Key Requirements

•A proven leader with 6 to 8+ years in marketing and a track record of owning channels end-to-end, managing people, and knowing when to delegate and when to get in the weeds
•Analytical and numbers-driven. You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over
•Strong visual instincts, fluent in design and video, and knows how to give creative direction that actually lands
•Thrives in fast-paced environments, makes confident decisions without a complete picture, and does not need things to slow down to do good work
•Strong writer across formats, from a punchy social caption to a sales one-pager to an executive brief

Experience:6-8 yearsMarketingAdvertisingTech

Skills:LeadershipAnalyticalCommunicationWritingCreative thinking

Languages:English

Tech Stack:ClaudePerplexityChatGPTGeminiHubSpotAI

Company Brief

Citizen

Provides a real‑time public‑safety mobile app that aggregates 911/scanner data, delivers location‑based alerts, and enables live video reporting and paid premium safety features for users and organizations.

Industry: Security Services

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series C

Headquarters: New York, United States

Founded: 2017

Glassdoor: 3.0

Website LinkedIn Glassdoor

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Citizen

1 month ago

Director of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences
•Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination
•Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters
•Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward
•Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call

Pay and Benefits

Salary: USD 160,000 - 210,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionPaid LeaveParenteral LeaveTech Stipend

Key Requirements

•A proven leader with 6 to 8+ years in marketing and a track record of owning channels end-to-end, managing people, and knowing when to delegate and when to get in the weeds
•Analytical and numbers-driven. You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over
•Strong visual instincts, fluent in design and video, and knows how to give creative direction that actually lands
•Thrives in fast-paced environments, makes confident decisions without a complete picture, and does not need things to slow down to do good work
•Strong writer across formats, from a punchy social caption to a sales one-pager to an executive brief

Experience:6-8 yearsMarketingAdvertisingTech

Skills:LeadershipAnalyticalCommunicationWritingCreative thinking

Languages:English

Tech Stack:ClaudePerplexityChatGPTGeminiHubSpotAI

Company Brief

Citizen

Industry: Security Services

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series C

Headquarters: New York, United States

Founded: 2017

Glassdoor: 3.0

Website LinkedIn Glassdoor