Imprint

1 month ago

Lead Product Marketer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

We are seeking our first product marketer to define positioning, messaging, and GTM for a multi-product payments platform. You will own end-to-end go-to-market, craft the narrative for senior brand/finance buyers, work cross-functionally across engineering, design, partnerships, and founders, and build market-making moments that drive adoption and growth.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market end to end. Lead the strategy and execution for a product or segment across positioning, messaging, buyer research, launch, and enablement. You set the plan and you ship it.
•Develop the positioning and narrative. Define what each product is, who it's for, and why a brand should choose us over a legacy bank or a point solution. Tie the products into one story about growing customer lifetime value, so we sell a platform rather than a set of features.
•Create market-making moments. Identify the launches, data, and campaigns that put Imprint in the conversation and drive differentiation, then build and run them so they land.
•Partner across the product lifecycle. Work closely with Engineering to influence what gets built and how it's priced and packaged, then carry it through launch and into adoption.
•Enable the field. Build the decks, one-pagers, case studies, and talk tracks that our partnerships team and founders use to win, and keep them sharp as the product set grows.

Pay and Benefits

Salary: USD 180,000 - 230,000 annually

Equity and Bonus:Equity

Perks:EquityHealth InsuranceOne MedicalFsaParental Leave

Key Requirements

•Five or more years in product marketing, ideally with time spent launching products rather than maintaining them. Fintech, payments, or enterprise B2B background helps, since our buyers are payments leaders and their technical counterparts.
•A GM mentality. You think in outcomes rather than deliverables, and you're comfortable owning a number and the plan to hit it.
•Exceptional writing and storytelling. You can take something complicated and make it land in a sentence, and most of this job is turning fuzzy internal thinking into sharp external language quickly.
•Comfort as the first and only team member. You operate well with a direction and a lot of white space rather than a brief and a team, and you build the function while doing the work.
•Fluency with modern tools. You use AI to move faster on research, drafting, and competitive work, and you're genuinely curious about where it's headed, since it sits at the center of what we build and sell.

Experience:FintechPaymentsEnterprise B2B

Skills:WritingStorytellingCollaborationStrategic thinkingCommunication

Languages:English

Tech Stack:AIData analysisPresentations

Company Brief

Imprint

Builds a modern co-branded financial platform that partners with consumer brands to design, launch, and operate credit, deposit, and loyalty products that drive engagement, spend, and long-term customer value.

Industry: Fintech Infrastructure

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: New York, United States

Founded: 2020

Glassdoor: 3.0

Website LinkedIn Glassdoor

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Imprint

1 month ago

Lead Product Marketer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market end to end. Lead the strategy and execution for a product or segment across positioning, messaging, buyer research, launch, and enablement. You set the plan and you ship it.
•Develop the positioning and narrative. Define what each product is, who it's for, and why a brand should choose us over a legacy bank or a point solution. Tie the products into one story about growing customer lifetime value, so we sell a platform rather than a set of features.
•Create market-making moments. Identify the launches, data, and campaigns that put Imprint in the conversation and drive differentiation, then build and run them so they land.
•Partner across the product lifecycle. Work closely with Engineering to influence what gets built and how it's priced and packaged, then carry it through launch and into adoption.
•Enable the field. Build the decks, one-pagers, case studies, and talk tracks that our partnerships team and founders use to win, and keep them sharp as the product set grows.

Pay and Benefits

Salary: USD 180,000 - 230,000 annually

Equity and Bonus:Equity

Perks:EquityHealth InsuranceOne MedicalFsaParental Leave

Key Requirements

•Five or more years in product marketing, ideally with time spent launching products rather than maintaining them. Fintech, payments, or enterprise B2B background helps, since our buyers are payments leaders and their technical counterparts.
•A GM mentality. You think in outcomes rather than deliverables, and you're comfortable owning a number and the plan to hit it.
•Exceptional writing and storytelling. You can take something complicated and make it land in a sentence, and most of this job is turning fuzzy internal thinking into sharp external language quickly.
•Comfort as the first and only team member. You operate well with a direction and a lot of white space rather than a brief and a team, and you build the function while doing the work.
•Fluency with modern tools. You use AI to move faster on research, drafting, and competitive work, and you're genuinely curious about where it's headed, since it sits at the center of what we build and sell.

Experience:FintechPaymentsEnterprise B2B

Skills:WritingStorytellingCollaborationStrategic thinkingCommunication

Languages:English

Tech Stack:AIData analysisPresentations

Company Brief

Imprint

Industry: Fintech Infrastructure

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: New York, United States

Founded: 2020

Glassdoor: 3.0

Website LinkedIn Glassdoor