Brand Writer

Persona
San Francisco
Workplace: HybridFull timeUSD 150,000 - 210,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 6+ yearsSkills: ["Self-directed","Cross-functional communication","Quality feedback","Collaboration","Clarity in messaging"]

Own Persona’s brand narrative across websites, campaigns, product and feature launches, events, OOH, video, social, and internal communications. Partner with brand designers and content marketing to shape concepts from the brief, translating complex identity, fraud, compliance, and security topics into clear, engaging stories for non-experts. As Persona’s first Brand Writer, help define the brand voice, set writing standards, and raise quality through direct feedback and cross-functional collaboration.

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Persona
Persona
1 day ago

Brand Writer

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Last checked: 12 hours agoStatus: Live

Job Summary

Own Persona’s brand narrative across websites, campaigns, product and feature launches, events, OOH, video, social, and internal communications. Partner with brand designers and content marketing to shape concepts from the brief, translating complex identity, fraud, compliance, and security topics into clear, engaging stories for non-experts. As Persona’s first Brand Writer, help define the brand voice, set writing standards, and raise quality through direct feedback and cross-functional collaboration.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Develop Persona’s story across websites and campaigns, product/feature launches, event materials, OOH initiatives, video and social, and internal storytelling.
  • •Partner with brand designers and content marketing from the start of a brief to shape ideas and concepts.
  • •Translate technically dense subjects (identity, fraud, compliance, security) into engaging brand narratives for non-experts.
  • •Collaborate with GTM teams to curate the nuance of Persona’s brand voice across audiences (customers, end-users, developers, candidates, employees).
  • •Create and evolve voice and tone guidelines based on shipped work; raise partner writing quality through direct feedback.

Pay and Benefits

Salary: USD 150,000 - 210,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveFamily PlanningLearning BudgetWellness Stipend

Key Requirements

  • •6+ years of experience with a portfolio showing evolution from brief to concept to final work.
  • •Ability to write with personality and perspective about serious topics while maintaining credibility.
  • •Experience writing across multiple mediums and audiences, adapting voice per channel.
  • •Experience helping a brand voice take shape rather than inheriting a finished one.
  • •Strong self-direction across multiple workstreams and communication skills to align cross-functional and executive stakeholders.
Experience:6+ years
Skills:Self-directedCross-functional communicationQuality feedbackCollaborationClarity in messaging

Company Brief

Persona
Provides a configurable, privacy-first identity infrastructure platform for businesses to collect, verify, manage, and make decisions about individuals’ and business identities for KYC/AML, fraud prevention, and onboarding.
Industry: RegTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2018
Glassdoor
Glassdoor: 4.3
WebsiteLinkedInGlassdoor