(Junior) Product Marketing Manager (m/w/d)

Stanley Black & Decker
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Collaboration","Analytical thinking","Proactive","Hands-on"]

Own defined product categories within the DEWALT portfolio for the DACH region. Drive portfolio, pricing, and go-to-market strategy in partnership with marketing, sales, and the European HQ, supporting commercialization through growth, Sell-In, and channel activation. Lead new product launches, analyze market trends and competitive activity, and translate insights into portfolio and pricing actions. Coordinate cross-functionally (sales, demand planning, marketing) and support lifecycle management to reduce excess/obsolete stock.

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Stanley Black & Decker
Stanley Black & Decker
1 day ago

(Junior) Product Marketing Manager (m/w/d)

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Last checked: 3 hours agoStatus: Live

Job Summary

Own defined product categories within the DEWALT portfolio for the DACH region. Drive portfolio, pricing, and go-to-market strategy in partnership with marketing, sales, and the European HQ, supporting commercialization through growth, Sell-In, and channel activation. Lead new product launches, analyze market trends and competitive activity, and translate insights into portfolio and pricing actions. Coordinate cross-functionally (sales, demand planning, marketing) and support lifecycle management to reduce excess/obsolete stock.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own responsibility for defined product categories/parts of the DEWALT portfolio in the DACH region.
  • •Implement portfolio, pricing, and go-to-market strategy with marketing management, sales, and the European headquarters.
  • •Support commercialization with a focus on growth, Sell-In, and channel activation.
  • •Lead and execute new product launches in the DACH region.
  • •Analyze market trends, customer needs, white spaces, and competitive activity to derive recommendations and translate insights into portfolio/pricing actions.
Travel: Low travel

Pay and Benefits

Perks:Remote WorkPaid LeaveLearning Budget

Key Requirements

  • •Completed degree in business administration, marketing, or a comparable field.
  • •Approximately 3–5 years of experience in product marketing, trade marketing, or product management.
  • •Commercial understanding of market dynamics, pricing structures, and customer needs.
  • •Strong analytical skills and understanding of relevant KPIs.
  • •German at native level and fluent business English.
Experience:3-5 yearsProduct marketingTrade marketingProduct management
Education:Bachelor's in Betriebswirtschaft, Marketing
Skills:CommunicationCollaborationAnalytical thinkingProactiveHands-on
Languages:GermanEnglish

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website