Head of Marketing APJ (Singapore based)

Okta
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Self-motivated","Organizational skills","Collaboration","Data-driven decision making"]

Lead Okta’s APJ marketing strategy to drive pipeline and support APJ expansion, owning demand generation across SMB through enterprise. Build and scale a regional team of 10+ while partnering with sales, product marketing, and partners to align messages, execute ABM, and improve pipeline and account growth. Own integrated campaign performance reporting, execute regional event strategy, and operationalize “Human + AI” mindset through process design and workflow automation.

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FursaFursa
Okta
Okta
4 days ago

Head of Marketing APJ (Singapore based)

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Last checked: 1 hour agoStatus: Live

Job Summary

Lead Okta’s APJ marketing strategy to drive pipeline and support APJ expansion, owning demand generation across SMB through enterprise. Build and scale a regional team of 10+ while partnering with sales, product marketing, and partners to align messages, execute ABM, and improve pipeline and account growth. Own integrated campaign performance reporting, execute regional event strategy, and operationalize “Human + AI” mindset through process design and workflow automation.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and own the comprehensive APJ demand marketing strategy and maximize total pipeline across segments.
  • •Develop and execute post-sales marketing to increase customer retention, adoption, and expansion through upsell, cross-sell, advocacy, and loyalty programs.
  • •Own regional event strategy, including third-party events and hosted roadshows, to drive community building and executive engagement across APJ.
  • •Lead cross-functional execution as liaison between APJ marketing, regional managers, and field sales; collaborate with global demand, product marketing, and partner teams.
  • •Analyze and optimize integrated marketing approaches, manage ABM target account strategies, and report results and market insights; oversee team and budget management.

Pay and Benefits

Perks:Relocation

Key Requirements

  • •Demonstrated success in B2B APJ marketing and knowledge of broader GTM teams.
  • •Strong leadership with experience leading a high-performing team.
  • •Deep understanding of demand, inbound, and account-based/target account marketing strategies.
  • •Track record of campaign ownership with consistent success and strong ROI.
  • •Experience leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity.
Skills:LeadershipSelf-motivatedOrganizational skillsCollaborationData-driven decision making
Languages:English

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn