Principal Associate - Content Marketing (Hybrid)

Discover Financial
Richmond
Workplace: HybridFull timeUSD 109,900 - 125,400 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Data-driven decision-making","Audience research","Cross-functional collaboration","Translating data into stories","Navigating ambiguity"]

Drive data-driven Content Marketing performance for U.S. Card Performance Marketing by leading an always-on optimization and testing roadmap. Own CRO through A/B and multivariate testing across landing pages, user journeys, and content placements, while advancing SEO and Generative Engine Optimization (GEO). Partner with product, design, technology, analytics, brand creative, and legal/risk to translate insights into actionable experiments and improved platform conversion over multi-year horizons.

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Discover Financial
Discover Financial
1 week ago

Principal Associate - Content Marketing (Hybrid)

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Last checked: 4 hours agoStatus: Live

Job Summary

Drive data-driven Content Marketing performance for U.S. Card Performance Marketing by leading an always-on optimization and testing roadmap. Own CRO through A/B and multivariate testing across landing pages, user journeys, and content placements, while advancing SEO and Generative Engine Optimization (GEO). Partner with product, design, technology, analytics, brand creative, and legal/risk to translate insights into actionable experiments and improved platform conversion over multi-year horizons.
Location: Richmond
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Explore industry, competitive, and internal insights to identify high-impact testing opportunities.
  • •Define and lead a testing agenda using pre/post, A/B, multivariate, and real-time optimization across landing pages, user journeys, and content placements.
  • •Maintain an audience-first testing roadmap and long-term platform & testing strategy to improve conversion metrics over multiple years.
  • •Influence product, design, and technology partners to evolve platform functionality and improve on-page experiences for conversion.
  • •Define and execute GEO-related test plans and content format testing experiments for Generative Search experiences.

Pay and Benefits

Salary: USD 109,900 - 125,400 annually

Key Requirements

  • •Bachelor’s Degree or Military Experience.
  • •At least 3 years executing multi-channel digital marketing campaigns including Content Marketing and SEO (client-side or agency).
  • •At least 3 years leading digital marketing strategies and programs from concepts through execution.
  • •At least 3 years working with creative partners or agencies (internal or external).
  • •At least 3 years working with cross-functional teams in a matrixed environment.
Experience:3+ yearsContent marketingDigital marketingSEOFinancial servicesFinancial contentMarketing analytics
Education:Bachelor's
Skills:Data-driven decision-makingAudience researchCross-functional collaborationTranslating data into storiesNavigating ambiguity
Tech Stack:A/B testingMultivariate testingReal-time optimizationCROSEOGEOGenerative SearchContent marketingLanding pagesUser journeysMarketing analyticsSegmentation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn