VP, Revenue Marketing

BambooHR
Utah
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 12+ yearsEducation: bachelorsSkills: ["Strategic leadership","Operational rigor","Executive communication","Analytical decision-making","Organizational transformation"]

Lead BambooHR’s revenue marketing strategy and pipeline generation, owning Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs. Drive forecasting rigor, pipeline health reporting, and execution across the full customer acquisition funnel. Spearhead a transition from an inbound-led demand model to a diversified, AI-first revenue engine by defining the AI-powered demand generation strategy, partnering with Sales, Revenue Operations, Product, and Partnerships, and scaling modern revenue technologies and workflows.

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FursaFursa
BambooHR
BambooHR
1 month ago

VP, Revenue Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead BambooHR’s revenue marketing strategy and pipeline generation, owning Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs. Drive forecasting rigor, pipeline health reporting, and execution across the full customer acquisition funnel. Spearhead a transition from an inbound-led demand model to a diversified, AI-first revenue engine by defining the AI-powered demand generation strategy, partnering with Sales, Revenue Operations, Product, and Partnerships, and scaling modern revenue technologies and workflows.
Location: Utah
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.
  • •Recruit, hire, develop, and retain high-performing marketing talent; set priorities, expectations, and accountability measures.
  • •Own revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel.
  • •Establish forecasting rigor, pipeline management processes, and performance reporting for executive visibility into pipeline health, risks, and opportunities.
  • •Lead the transition from an inbound-led demand model to a diversified, AI-first revenue generation engine; define AI-powered demand generation strategy and partner with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion and revenue outcomes.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability Insurance401kPaid LeaveParental LeaveVolunteer TimeEap

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or related field (MBA/advanced degree a plus).
  • •12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles.
  • •Proven experience leading revenue marketing organizations in B2B SaaS or other high-volume B2B environments.
  • •Demonstrated ownership of significant pipeline targets and measurable revenue outcomes, including managing annual marketing investments exceeding $50M.
  • •Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems; experience using AI to improve marketing performance and efficiency.
Experience:12+ yearsB2B SaaSDemand generationRevenue marketingGrowth marketingMarketing technologyAI-first marketing
Education:Bachelor's in Marketing, Business, Communications, or a related field
Skills:Strategic leadershipOperational rigorExecutive communicationAnalytical decision-makingOrganizational transformation
Languages:En
Tech Stack:AIMarketing technologyRevenue operationsMarketing automationAttributionAnalyticsPredictive analyticsAutomationAgentic workflowsAI-mediated discoveryForecasting

Company Brief

BambooHR
Provides cloud-based human resources software that streamlines HR tasks including employee onboarding, time-off tracking, performance management, and HR analytics for small to mid-sized businesses, centralizing people data and automating HR workflows.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Lindon, United States
Founded: 2008
WebsiteLinkedIn