ISV Ecosystem Growth Marketing Manager

Okta
Bellevue, Chicago, San Francisco, Washington
Workplace: RemoteFull timeUSD 194,000 - 292,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Cross-functional collaboration","Communication","Data-driven decision making","Technical-to-business translation","Autonomy"]

Own the programmatic growth engine for ISVs by designing lifecycle and multi-channel campaigns that attract, convert, and activate independent software vendors into the Okta Integration Network (OIN). Drive funnel analytics and experimentation to improve completion rates and ROI, while partnering with Product Marketing, Partnerships, Developer Relations, IT, and Digital teams. Build scalable marketing systems using AI and marketing automation, and enable newly integrated ISVs with go-to-market toolkits.

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FursaFursa
Okta
Okta
1 day ago

ISV Ecosystem Growth Marketing Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Own the programmatic growth engine for ISVs by designing lifecycle and multi-channel campaigns that attract, convert, and activate independent software vendors into the Okta Integration Network (OIN). Drive funnel analytics and experimentation to improve completion rates and ROI, while partnering with Product Marketing, Partnerships, Developer Relations, IT, and Digital teams. Build scalable marketing systems using AI and marketing automation, and enable newly integrated ISVs with go-to-market toolkits.
Location: Bellevue, Chicago, San Francisco, Washington
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design and execute multi-channel growth programs to drive adoption of identity standards and pipeline into the OIN.
  • •Build automated lifecycle sequences and run continuous experimentation to reduce friction and improve funnel conversion/ROI.
  • •Partner with PMM and Partnerships to create automated “go-to-market in a box” toolkits for newly integrated ISVs.
  • •Establish and optimize ISV acquisition funnel KPIs, including pipeline velocity, conversion rates, and time-to-publish.
  • •Collaborate with IT, Marketing Ops, and Digital teams to design scalable ISV marketing systems using AI and marketing automation.

Pay and Benefits

Salary: USD 194,000 - 292,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

  • •4+ years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing in an enterprise B2B SaaS/platform company.
  • •Experience building, tracking, and optimizing growth campaigns or conversion funnels using data-driven methodologies.
  • •Translate technical software concepts into compelling business value for engineers and executive decision-makers.
  • •Strong SaaS and platform understanding, including platform dynamics and the software development lifecycle.
  • •Proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and integration with CRMs like Salesforce.
Experience:4+ yearsEnterprise B2B SaaSSaaSPlatformPartner marketingDeveloper marketing
Skills:Cross-functional collaborationCommunicationData-driven decision makingTechnical-to-business translationAutonomy
Languages:English
Tech Stack:MarketoHubSpotPardotSalesforceTableauLookerClearbitZoomInfoClayMarketing automationCRMsAI

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn