Senior Social Strategist - Associate Director

Burson
London
Workplace: HybridFull timeFunction: Executive & General ManagementExperience: 8+ yearsSkills: ["Leadership","Communication","Storytelling","Presentation","Collaboration"]

Experienced Senior Social Strategist / Associate Director leading culture-led social and content strategies for a major European fashion brand. Builds platform-native social narratives, partners with influence/PR, and mentors a team across Instagram, TikTok, and YouTube, driving engagement and brand storytelling within a hybrid agency setting.

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Burson
Burson
8 months ago

Senior Social Strategist - Associate Director

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Job Summary

Experienced Senior Social Strategist / Associate Director leading culture-led social and content strategies for a major European fashion brand. Builds platform-native social narratives, partners with influence/PR, and mentors a team across Instagram, TikTok, and YouTube, driving engagement and brand storytelling within a hybrid agency setting.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Architect and lead culture-led social media and content strategies, ensuring direct alignment with clients’ unique value propositions, brand objectives, and diverse audience aspirations.
  • •Drive ideation, planning, and oversight of platform-native social content, collaborating with the Studio team on visual direction, templates, and asset development for key channels.
  • •Lead the integration of social strategy with influence and PR teams, developing cohesive campaigns that amplify brand messages and resonate culturally.
  • •Build, mentor, and manage a team of social managers and content creators, fostering growth and ensuring excellence in content execution.
  • •Oversee strategic content calendars and asset management, providing senior guidance on briefs, copy development, and asset recommendations to maintain brand consistency across regions.

Key Requirements

  • •8+ years of progressive experience in social media and content strategy, with a track record in a fashion/lifestyle brand or leading agency setting.
  • •Demonstrated ability to architect and lead culture-led social media and content strategies aligned with client value propositions and brand objectives.
  • •Experience leading and developing a team of social managers and content creators, providing senior-level guidance on briefs, copy development, and asset recommendations.
  • •Strong client management and advisory skills, with excellent storytelling and ability to translate complex challenges into actionable social narratives.
  • •Proven ability to collaborate with influence/PR teams and integrate social strategy with campaigns across multiple regions.
Experience:8+ yearsFashionLifestyleSocial mediaBrand strategyInfluence marketing
Skills:LeadershipCommunicationStorytellingPresentationCollaboration
Languages:English
Tech Stack:InstagramTikTokYouTubePlatform-native contentSocial content templates

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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