Senior Marketing Data Analyst - Paid Social

Wise
London
Workplace: HybridFull timeGBP 60,000 - 85,000 annuallyFunction: Data Analytics & Business IntelligenceSkills: ["Stakeholder communication","Data quality mindset","Results-oriented","Cross-functional collaboration","Proactive risk-raising"]

Own paid social measurement and optimization at scale by analyzing audience and platform performance to uncover opportunities across bidding, budgets, and testing. Build and validate experimentation using A/B testing and measurement signals, and develop dbt-based data pipelines to ensure reliable marketing data. Create self-serve dashboards (Looker/Lightdash), translate insights into strategy with Paid Social stakeholders, and collaborate across Marketing Platform, Data Science, and analytics engineering.

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Wise
Wise
2 days ago

Senior Marketing Data Analyst - Paid Social

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 minutes agoStatus: Live

Job Summary

Own paid social measurement and optimization at scale by analyzing audience and platform performance to uncover opportunities across bidding, budgets, and testing. Build and validate experimentation using A/B testing and measurement signals, and develop dbt-based data pipelines to ensure reliable marketing data. Create self-serve dashboards (Looker/Lightdash), translate insights into strategy with Paid Social stakeholders, and collaborate across Marketing Platform, Data Science, and analytics engineering.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Analyze audience utilization and paid social platform performance to identify optimization opportunities across bidding, budgets, and testing.
  • •Design and validate measurement signals via clean A/B testing, including reconciling platform data against source-of-truth.
  • •Build and maintain paid social data infrastructure by creating dbt pipelines and monitoring pipeline health for reliability.
  • •Build, maintain, and audit BI dashboards (e.g., Looker, Lightdash) to enable stakeholder self-serve performance data.
  • •Develop analytical frameworks to quantify budget optimization potential, investigate anomalies to root cause, and partner with Paid Social teams to translate insights into strategy while flagging risks and trade-offs.

Pay and Benefits

Salary: GBP 60,000 - 85,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceLife InsuranceRsusRemote WorkGym MembershipLearning BudgetPaid LeaveParental Leave

Key Requirements

  • •2+ years in a data/analytics role within the marketing domain, including hands-on experiment design and validation (test vs control).
  • •Advanced SQL for multi-CTE queries against a cloud warehouse (Snowflake/BigQuery) independently.
  • •Proficiency in Python or R.
  • •Experience building and maintaining dashboards/reports in a BI tool (e.g., Lightdash, Tableau).
  • •Comfort auditing and fixing data discrepancies and understanding attribution models and measurement trade-offs.
Experience:Marketing analytics
Skills:Stakeholder communicationData quality mindsetResults-orientedCross-functional collaborationProactive risk-raising
Languages:English
Tech Stack:SQLSnowflakeBigQueryPythonRDbtLookerLightdashMetaTikTokRedditSnapchatXPinterestA/B testingBI dashboardsHightouchCAPIFbclidTtclid

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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