Senior Marketing Operations Specialist

G2
United States
Workplace: RemoteFull timeUSD 90,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Attention to detail","QA mindset","Communication","Organizational skills","Problem-solving"]

Own marketing analytics and reporting that track funnel performance, lifecycle metrics, routing efficiency, and campaign engagement. Build and validate dashboards and troubleshoot data discrepancies across Salesforce and Marketo. Lead lead scoring and routing logic, including RingLead workflow QA and sales handoff/engagement flows. Use AI tools to reconcile records (Salesforce, Marketo, 6sense) and to speed up recurring reporting and QA work.

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FursaFursa
G2
G2
2 days ago

Senior Marketing Operations Specialist

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own marketing analytics and reporting that track funnel performance, lifecycle metrics, routing efficiency, and campaign engagement. Build and validate dashboards and troubleshoot data discrepancies across Salesforce and Marketo. Lead lead scoring and routing logic, including RingLead workflow QA and sales handoff/engagement flows. Use AI tools to reconcile records (Salesforce, Marketo, 6sense) and to speed up recurring reporting and QA work.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and maintain operational reporting for funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics.
  • •Partner with BI and Data teams on dashboard development and operational analytics, validating outputs and troubleshooting discrepancies across Salesforce, Marketo, and connected GTM systems.
  • •Manage lead/contact scoring models and improve lead routing logic and inbound qualification frameworks.
  • •Own RingLead routing logic and lead/account matching, including daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows.
  • •Manage Marketing-to-Sales handoff (sales alerts and follow-up flows) and use AI-enabled QA to reconcile records across Salesforce, Marketo, and 6sense while identifying automation opportunities.

Pay and Benefits

Salary: USD 90,000 - 130,000 annually

Key Requirements

  • •3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally in B2B SaaS or technology.
  • •Hands-on marketing analytics/reporting experience and deep understanding of core marketing KPIs.
  • •Working knowledge of Salesforce and Marketo (or similar CRM/marketing automation platforms).
  • •Experience with lead routing and scoring logic, and comfort working at the record level (profiling, cleaning, reconciling).
  • •Strong attention to detail with a QA mindset, plus interest in using AI tools for analysis or QA work.
Experience:3+ yearsB2B SaaSMarketing operationsMarketing analytics
Skills:Attention to detailQA mindsetCommunicationOrganizational skillsProblem-solving
Tech Stack:SalesforceMarketoClayGrooveQualifiedRingLead6senseLookerTableauSmartlistsAI toolsSQL

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor