Adidas

5 days ago

Manager eCommerce Red (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Drive adidas’ Red (Xiaohongshu) social eCommerce strategy in China by managing store performance and KPIs across commercial and operational areas. Own daily store operations including product key push selection, live-stream planning, content and KOL livestream execution, and activation calendars. Partner with internal teams and external agencies/technology partners to run platform needs, optimize traffic and product mix, and deliver reporting, insights, and next-season recommendations.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Manager level

Key Responsibilities

•Support store senior manager with overall store management and accountability for commercial and operational KPIs.
•Run daily store operations, including product key push selection, live-stream plan, note content, and KOL livestream business.
•Build and manage Red store activation calendars and business plans, including account page and notes management, traffic management, and store/feature/innovation management.
•Plan and drive internal stakeholder communication (especially brand marketing) and launch event/live-stream moments to grow brand awareness on Red.
•Steer platform needs across eCommerce functions and manage external agencies/technology partners to meet agreed targets, including reporting and performance optimization.

Key Requirements

•Bachelor’s or Master’s degree required, with 5 years’ experience in the consumer industry and at least 3 years in eCommerce.
•Strong experience working with platforms, specifically the Red (Xiaohongshu) environment.
•Plan and manage large budgets across channels while achieving high-volume growth targets.
•Strong strategic thinking and ability to run the business daily to drive performance.
•Excellent written and verbal communication and interpersonal skills to build strong relationships quickly in a cross-cultural environment.

Experience:Consumer industryECommerce

Education:Bachelor's

Skills:Strategic thinkingCommunicationInterpersonal skillsCross-cultural collaborationResults orientation

Languages:English

Tech Stack:Red (Xiaohongshu)Live-streamingKOL livestreamRed platform xiaoer

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

5 days ago

Manager eCommerce Red (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Manager level

Key Responsibilities

•Support store senior manager with overall store management and accountability for commercial and operational KPIs.
•Run daily store operations, including product key push selection, live-stream plan, note content, and KOL livestream business.
•Build and manage Red store activation calendars and business plans, including account page and notes management, traffic management, and store/feature/innovation management.
•Plan and drive internal stakeholder communication (especially brand marketing) and launch event/live-stream moments to grow brand awareness on Red.
•Steer platform needs across eCommerce functions and manage external agencies/technology partners to meet agreed targets, including reporting and performance optimization.

Key Requirements

•Bachelor’s or Master’s degree required, with 5 years’ experience in the consumer industry and at least 3 years in eCommerce.
•Strong experience working with platforms, specifically the Red (Xiaohongshu) environment.
•Plan and manage large budgets across channels while achieving high-volume growth targets.
•Strong strategic thinking and ability to run the business daily to drive performance.
•Excellent written and verbal communication and interpersonal skills to build strong relationships quickly in a cross-cultural environment.

Experience:Consumer industryECommerce

Education:Bachelor's

Skills:Strategic thinkingCommunicationInterpersonal skillsCross-cultural collaborationResults orientation

Languages:English

Tech Stack:Red (Xiaohongshu)Live-streamingKOL livestreamRed platform xiaoer

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor