Catalog Marketing Manager

Sony Music
Taipei
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Independent thinking","Communication","Time management","Organization"]

Lead catalog marketing for SME T in Taiwan, growing market share and revenue through end-to-end, multiplatform digital campaigns for Mandopop catalog artists. Create and optimize seasonal and milestone campaigns, use streaming and market data to target audiences, and maintain catalog listings and metadata. Partner with local and cross-department teams for reporting, compliance, and promotional opportunities, while driving monthly listener growth and improving catalog performance.

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Sony Music
Sony Music
5 days ago

Catalog Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead catalog marketing for SME T in Taiwan, growing market share and revenue through end-to-end, multiplatform digital campaigns for Mandopop catalog artists. Create and optimize seasonal and milestone campaigns, use streaming and market data to target audiences, and maintain catalog listings and metadata. Partner with local and cross-department teams for reporting, compliance, and promotional opportunities, while driving monthly listener growth and improving catalog performance.
Location: Taipei
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and deliver high-reach local campaigns for SME T catalog, including artist milestones, album anniversaries, and seasonal/cultural initiatives.
  • •Manage and optimize ongoing campaign flow to increase market share and revenue, creating pitch presentations and ensuring delivery against budget.
  • •Use streaming and market data to identify audience targets and opportunities, including SEO and playlist-stream growth initiatives.
  • •Maintain and update catalog/product listings, descriptions, and metadata, and resolve catalog/product issues and discrepancies.
  • •Track campaign coverage and produce post-campaign reporting while collaborating with local and internal teams to ensure compliance with catalog standards and guidelines.

Key Requirements

  • •Strong track record launching end-to-end artists and/or music-related marketing and communication campaigns in Taiwan.
  • •Proven ability to deliver quantifiable business outcomes through multiplatform and omnichannel marketing initiatives in the creative industries.
  • •Deep understanding of Taiwanese music culture, trends, and consumer tastes and behaviors.
  • •Demonstrable experience crafting innovative, data-grounded campaigns tied to business objectives.
  • •Fluency in both English and Mandarin.
Skills:CollaborationIndependent thinkingCommunicationTime managementOrganization
Languages:EnglishMandarin

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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Glassdoor: 3.6
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