Manager, Merchandising APP (Timberland)

VF Corporation
Shanghai
Workplace: OnsiteFull timeFunction: OtherExperience: 7+ yearsEducation: bachelorsSkills: ["Analytical","Organizational","Communication","Relationship building","Cross-functional collaboration","Influencing stakeholders"]

Own APAC menswear merchandising strategy for Timberland by translating consumer, marketplace, trend, and competitive insights into seasonal product briefs and commercial assortments. Partner with Global Merchandising, Design, Product Development, and Planning to align regional needs with brand vision. Build and optimize assortments across Digital, Retail, Outlet, Wholesale, and Partner channels, supporting capsule collections through market delivery while monitoring performance and pricing.

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VF Corporation
VF Corporation
1 day ago

Manager, Merchandising APP (Timberland)

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Job Summary

Own APAC menswear merchandising strategy for Timberland by translating consumer, marketplace, trend, and competitive insights into seasonal product briefs and commercial assortments. Partner with Global Merchandising, Design, Product Development, and Planning to align regional needs with brand vision. Build and optimize assortments across Digital, Retail, Outlet, Wholesale, and Partner channels, supporting capsule collections through market delivery while monitoring performance and pricing.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Seniority: Manager level

Key Responsibilities

  • •Conduct ongoing consumer, marketplace, trend, and competitive research across APAC to identify opportunities and category growth drivers.
  • •Translate insights and trend analysis into actionable merchandising recommendations and seasonal product briefs.
  • •Partner with Global Merchandising, Design, Product Development, and Planning to align product strategies with regional needs.
  • •Develop and deliver comprehensive seasonal merchandising briefs for menswear, including consumer needs, product opportunities, trends, and pricing architecture.
  • •Build and optimize market-relevant assortments across channels and analyze performance to recommend assortment optimizations.

Key Requirements

  • •7+ years of merchandising experience within a global fashion or lifestyle brand.
  • •APAC regional experience and hyper-local mindset for diverse consumer needs.
  • •Bachelor’s degree or above in Merchandising, Marketing, Fashion, or a related discipline.
  • •Strong product sensibility and understanding of trends, consumer behavior, and the competitive landscape.
  • •Proven ability to manage complex, multi-market and multi-channel assortments.
Experience:7+ yearsFashionLifestyle brandGlobal fashion
Education:Bachelor's in Merchandising, Marketing, Fashion or related disciplines
Skills:AnalyticalOrganizationalCommunicationRelationship buildingCross-functional collaborationInfluencing stakeholders

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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Glassdoor: 3.7
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