Earn Institutional & Growth Lead

Binance
Hong Kong
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Stakeholder management","Cross-team communication","KPI orientation","Negotiation","Pipeline management"]

Develop Binance Earn’s institutional growth by building and expanding relationships with banks, funds, trading firms, market makers, family offices, and wealth managers. Source and convert institutional prospects into committed TVL/AUM allocations through outreach, partnerships, and conferences. Own negotiation of commercial terms, coordinate with VIP and internal BD teams, and collaborate cross-functionally to plan product features, campaigns, and KPI tracking for sustained growth.

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FursaFursa
Binance
Binance
1 day ago

Earn Institutional & Growth Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Develop Binance Earn’s institutional growth by building and expanding relationships with banks, funds, trading firms, market makers, family offices, and wealth managers. Source and convert institutional prospects into committed TVL/AUM allocations through outreach, partnerships, and conferences. Own negotiation of commercial terms, coordinate with VIP and internal BD teams, and collaborate cross-functionally to plan product features, campaigns, and KPI tracking for sustained growth.
Location: Hong Kong
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and enhance institutional relationships to secure asset allocation and commitment into Binance Earn products.
  • •Source, qualify, and convert institutional prospects into committed TVL/AUM allocations; build and maintain a qualified institutional pipeline.
  • •Negotiate commercial terms and agreements with institutional clients and strategic partners.
  • •Serve as DRP/POC for institutional Earn growth initiatives and major institutional partners.
  • •Drive cross-functional delivery of institutional growth initiatives, including product features, marketing campaigns (workshops/webinars), KPI tracking, and feedback to product teams.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •5-6 years of experience in Institutional Sales, Growth & Products with experience driving commercial metrics (AUM/TVL/Revenue).
  • •Experience managing or leading a team with the ability to provide direction across Institutional, Growth/Marketing, and cross-functional initiatives.
  • •Strong product/business owner mindset to handle complex multi-BU/multi-product deals and understand commercials and industry trends.
  • •Deep understanding of the underlying operating logic of Earn products.
  • •Bachelor’s degree or higher in Business, Finance, Economics, or related fields; bilingual English and Mandarin required.
Experience:FintechCryptoInstitutional investingWealth managementYield/stakingDeFi
Education:Bachelor's
Skills:Stakeholder managementCross-team communicationKPI orientationNegotiationPipeline management
Languages:EnglishMandarin

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn