Scribd

3 months ago

Senior Paid Social Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Senior Paid Social Manager to scale Scribd’s user acquisition via paid social across Meta, TikTok, Reddit, and emerging platforms. Own budgets, build audience frameworks, run structured tests, collaborate with Creative and Engineering on landing pages, leverage AI for faster iteration, and drive attribution and CRO initiatives to improve subscription funnel performance.

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns
•Develop and execute paid social strategies aligned with growth objectives and brand guidelines
•Build and maintain audience targeting frameworks, sustaining results through platform shifts and creative fatigue
•Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks for the team
•Collaborate with Creative to develop high-performing ad content, influencing briefs with performance data

Pay and Benefits

Equity and Bonus:Equity

Perks:Health InsuranceRetirement MatchingEquityHome Office

Key Requirements

•6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products
•Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
•Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience
•Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
•Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling

Experience:6+ yearsPaid socialSubscriptionD2CAdvertisingGrowth marketing

Skills:CommunicationCollaborationProblem-solvingLeadership

Languages:English

Tech Stack:Meta Ads ManagerTikTok AdsReddit AdsAIDynamic creative optimizationCROA/B testingData visualization

Company Brief

Scribd

Scribd operates a subscription-based digital library offering unlimited access to books, audiobooks, magazines, and documents. The platform provides personalized recommendations and distribution tools for authors and publishers worldwide.

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: San Francisco, United States

Founded: 2007

Website LinkedIn

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Scribd

3 months ago

Senior Paid Social Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns
•Develop and execute paid social strategies aligned with growth objectives and brand guidelines
•Build and maintain audience targeting frameworks, sustaining results through platform shifts and creative fatigue
•Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks for the team
•Collaborate with Creative to develop high-performing ad content, influencing briefs with performance data

Pay and Benefits

Equity and Bonus:Equity

Perks:Health InsuranceRetirement MatchingEquityHome Office

Key Requirements

•6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products
•Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
•Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience
•Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
•Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling

Experience:6+ yearsPaid socialSubscriptionD2CAdvertisingGrowth marketing

Skills:CommunicationCollaborationProblem-solvingLeadership

Languages:English

Tech Stack:Meta Ads ManagerTikTok AdsReddit AdsAIDynamic creative optimizationCROA/B testingData visualization

Company Brief

Scribd

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: San Francisco, United States

Founded: 2007

Website LinkedIn