Digital Marketing Specialist

WUDUH
Amman
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Problem-solving","Strategic thinking","Communication","Collaboration","Project management"]

Plan, execute, and optimize digital marketing campaigns across Google, Meta, and LinkedIn to drive brand awareness, qualified traffic, and lead generation. Own SEO and website optimization, coordinate CRO and landing page improvements with design/development teams, and manage email/SMS nurture programs. Use analytics dashboards and KPIs to monitor performance, run A/B tests, and deliver weekly/monthly reporting that improves CTR, CPC, CPA, CAC, and conversion rates.

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FursaFursa
WUDUH
WUDUH
2 months ago

Digital Marketing Specialist

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Last checked: 11 minutes agoStatus: Live

Job Summary

Plan, execute, and optimize digital marketing campaigns across Google, Meta, and LinkedIn to drive brand awareness, qualified traffic, and lead generation. Own SEO and website optimization, coordinate CRO and landing page improvements with design/development teams, and manage email/SMS nurture programs. Use analytics dashboards and KPIs to monitor performance, run A/B tests, and deliver weekly/monthly reporting that improves CTR, CPC, CPA, CAC, and conversion rates.
Location: Amman
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, execute, and optimize paid and organic digital campaigns across Google, Meta, LinkedIn, and other platforms.
  • •Monitor budgets, track performance, optimize ROI, and develop data-driven marketing strategies aligned with business and sales goals.
  • •Run A/B testing on ads, landing pages, and funnels to improve conversion rates and manage the website customer journey and CRM integrations.
  • •Execute and optimize on-page, off-page, and technical SEO; conduct keyword research, competitor analysis, and search intent mapping.
  • •Develop and manage email and SMS marketing campaigns; track performance metrics and report weekly/monthly insights using KPIs and dashboards.

Pay and Benefits

Perks:Health Insurance

Key Requirements

  • •2-4 years of experience in digital marketing.
  • •Bachelor’s degree in marketing or a related field.
  • •Proficiency with digital marketing and analytics tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, Google Tag Manager, SEO tools like SEMrush/Ahrefs).
  • •Experience with website management, CRM, and marketing automation platforms.
  • •Strong problem-solving, strategic thinking, communication, collaboration, and ability to manage multiple projects and meet deadlines.
Experience:2-4 years
Education:Bachelor's in marketing
Skills:Problem-solvingStrategic thinkingCommunicationCollaborationProject management
Tech Stack:Google AdsMeta Ads ManagerLinkedIn Campaign ManagerGoogle Analytics 4 (GA4)Google Tag ManagerSEMrushAhrefsCRMMarketing automationCMSEmail marketingSMS marketingA/B testingUTMsPixelsDashboardsSEOCROFunnelsLanding pages

Company Brief

WUDUH
WUDUH is a Jordan-based operational management and business process outsourcing hub serving U.S. and global clients. It provides back-office support, process optimization, and workforce development services, with a large distributed team centered in Amman.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Amman, Jordan
Founded: 2023
WebsiteLinkedIn