CRM & Loyalty Manager

The Independent Food Company
Riyadh
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Results-driven"]

Develop, implement, and optimize CRM strategies to improve customer engagement and retention. Own loyalty program design and execution, aligning initiatives with brand objectives. Partner with cross-functional teams to integrate CRM and loyalty efforts with marketing strategies, using customer data to drive personalized communications. Monitor loyalty program performance, deliver insights, and apply A/B testing to continuously improve campaigns and loyalty features, working closely with the Performance Sr. Manager.

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The Independent Food Company
The Independent Food Company
1 month ago

CRM & Loyalty Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Develop, implement, and optimize CRM strategies to improve customer engagement and retention. Own loyalty program design and execution, aligning initiatives with brand objectives. Partner with cross-functional teams to integrate CRM and loyalty efforts with marketing strategies, using customer data to drive personalized communications. Monitor loyalty program performance, deliver insights, and apply A/B testing to continuously improve campaigns and loyalty features, working closely with the Performance Sr. Manager.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop, implement, and optimize CRM strategies to enhance customer engagement and retention.
  • •Oversee the design and execution of loyalty programs aligned with brand objectives.
  • •Collaborate with cross-functional teams to integrate CRM and loyalty initiatives with overall marketing strategies.
  • •Analyze customer data to identify trends and personalize engagement; develop targeted communications across touchpoints.
  • •Monitor loyalty program performance, provide insights, and implement A/B testing to optimize CRM campaigns and loyalty features.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field.
  • •Minimum of 3 years of proven experience in CRM and loyalty program management.
  • •Proficient in using CRM tools and technologies.
  • •Strong analytical skills to interpret customer data and generate actionable insights.
  • •Excellent communication and collaboration skills, with a results-driven mindset for improving customer experience and loyalty.
Experience:3+ years
Education:Bachelor's in Marketing, Business, or a related field
Skills:CommunicationCollaborationResults-driven

Company Brief

The Independent Food Company
A UAE- and KSA-based hospitality group that creates and operates home-grown food concepts and restaurant brands (including SALT, Switch, Parker’s, Somewhere, Public, Kumo, and Shalwa) across the Middle East.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 2009
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Glassdoor: 2.6
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