User Acquisition Lead

Hypemasters
Abu Dhabi
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Communication","Data judgment","Strategic thinking","Independent execution"]

Own user acquisition end-to-end for a mobile games performance marketing operation, setting UA strategy and allocating budgets across paid channels. Lead creative direction based on performance data, manage app store optimization (ASO) and experimentation, and use internal AI/data tooling to inform decisions and validate automation. Partner with creative, data, and leadership to keep growth strategy aligned, delivering a weekly executive performance narrative.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Hypemasters
Hypemasters
3 weeks ago

User Acquisition Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own user acquisition end-to-end for a mobile games performance marketing operation, setting UA strategy and allocating budgets across paid channels. Lead creative direction based on performance data, manage app store optimization (ASO) and experimentation, and use internal AI/data tooling to inform decisions and validate automation. Partner with creative, data, and leadership to keep growth strategy aligned, delivering a weekly executive performance narrative.
Location: Abu Dhabi
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Own UA strategy and budget allocation across paid channels with accountability for growth and efficiency targets.
  • •Direct the creative team using performance data to maintain a pipeline of fresh, effective creative.
  • •Own ASO end-to-end, including store metadata, visuals, experimentation, and alignment between organic and paid growth.
  • •Use internal AI/data tooling to guide decisions, validate outputs, identify misses, and apply judgment where automation falls short.
  • •Deliver weekly reporting to leadership with results, key bets, and reasoning; partner cross-functionally to keep strategy aligned with business goals.

Key Requirements

  • •Proven track record owning significant paid marketing budgets end-to-end, ideally in mobile gaming or app-based growth.
  • •Ability to operate independently, set direction, and not require task-level management.
  • •Strong data judgment to question and validate automated reporting rather than accept it at face value.
  • •Experience directing creative strategy and app store optimization, not just running paid channels in isolation.
  • •Excellent communication skills to translate complex performance data into a clear executive narrative.
Experience:Mobile gamingPerformance marketingApp-based growthPaid marketingApp store optimization
Skills:CommunicationData judgmentStrategic thinkingIndependent execution
Tech Stack:AIData tooling

Company Brief

Hypemasters
Operates as a creator- and influencer-focused platform offering promotion, campaign management, and audience growth services to musicians and digital creators, connecting talent with brands and distribution channels to amplify reach and engagement.
Industry: Influencer & Creator Economy
Website