BitGo

3 months ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Drive go-to-market strategy and cross-functional collaboration across Product, Marketing, Sales, and Design for BitGo’s platform across custody, wallets, APIs, and retail/mobile experiences. Lead product launches, messaging, and sales enablement; translate technical products into compelling customer value; develop personas and differentiation; partner with Content, Growth, and PR to fuel demand and adoption in institutional and retail segments.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market messaging, positioning, and GTM strategy for key BitGo products and features
•Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
•Own release communications and ensure adoption across existing and new clients
•Collaborate with content, growth, and PR teams to drive demand and awareness; support campaigns, lifecycle marketing, and product-led growth
•Help shape BitGo’s narrative across channels including web, email, and events

Pay and Benefits

Salary: USD 130,000 - 150,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceEquity401kParental LeavePaid LeaveParking Pass

Key Requirements

•4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
•Strong ability to translate technical products into clear customer value propositions
•Experience launching products and working cross-functionally with Product, Sales, and Design
•Familiarity with both institutional and retail user journeys is a plus
•Excellent writing, storytelling, and communication skills

Experience:4-7 yearsFintechSaaSCryptoStartupFinancial services

Skills:WritingStorytellingCommunicationCollaborationGentle leadership

Languages:English

Company Brief

BitGo

Provides institutional-grade cryptocurrency custody, wallet, and security solutions including custody services, hot and cold wallet infrastructure, and compliance tools for exchanges, asset managers, and crypto-native businesses.

Industry: Blockchain & Web3

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Headquarters: Palo Alto, United States

Founded: 2013

Website LinkedIn

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BitGo

3 months ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market messaging, positioning, and GTM strategy for key BitGo products and features
•Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
•Own release communications and ensure adoption across existing and new clients
•Collaborate with content, growth, and PR teams to drive demand and awareness; support campaigns, lifecycle marketing, and product-led growth
•Help shape BitGo’s narrative across channels including web, email, and events

Pay and Benefits

Salary: USD 130,000 - 150,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceEquity401kParental LeavePaid LeaveParking Pass

Key Requirements

•4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
•Strong ability to translate technical products into clear customer value propositions
•Experience launching products and working cross-functionally with Product, Sales, and Design
•Familiarity with both institutional and retail user journeys is a plus
•Excellent writing, storytelling, and communication skills

Experience:4-7 yearsFintechSaaSCryptoStartupFinancial services

Skills:WritingStorytellingCommunicationCollaborationGentle leadership

Languages:English

Company Brief

BitGo

Industry: Blockchain & Web3

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Headquarters: Palo Alto, United States

Founded: 2013

Website LinkedIn